by Josh Lusk | Jan 23, 2025 | AI, Conferences & Events, Media Relations, Public Relations
The number one tech underpinning so many of the gadgets and top products at CES 2025 was (of course) AI. Artificial intelligence touched everything as companies promised better functionality and customer experiences for everything from neurotech to home automation,...
by Josh Lusk | Dec 17, 2024 | AI, Content Marketing, Media Relations, Public Relations
Each week we’ll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter, let us know! Note: We’ll be off for the next two weeks and start back up again on Jan. 7....
by Josh Lusk | Dec 17, 2024 | Cybersecurity, Media Relations, Public Relations
Journalists hear countless pitches, but only a few stand out. This year, we spoke with top cybersecurity reporters about what they really want — and what they don’t. If you’re looking to improve your media strategy and get your stories noticed in 2025, here’s some of...
by Josh Lusk | Nov 21, 2024 | Cybersecurity, Media Relations, Public Relations
Lawrence Abrams, Owner and Editor-in-Chief of BleepingComputer, has spent two decades guiding what has become a must-read source of security news. He was kind enough to answer some of my questions about what he looks for in research, trends he’s tracking, and how to...
by Josh Lusk | Oct 30, 2024 | Cybersecurity, Media Relations, Public Relations
Derek B. Johnson is an award-winning reporter who currently covers cybersecurity, elections, and federal policy for CyberScoop. He’s also frank in his advice about what stories catch his eye and what expert commentary falls flat. In this Q&A, Derek shares his...
by frogdog tech | Sep 27, 2024 | Conferences & Events, Media Relations, Public Relations, RIAs, Social/Digital Marketing
First-time buyers at the M&A deal table surged 10-15% over the past three years, according to David DeVoe, Founder and CEO of DeVoe & Company. At the 2024 M&A+ Succession Summit in San Francisco, he revealed that while the top 10 acquirers once dominated...
