Wildlife Conservation Society: Bronx Zoo
We helped The Bronx Zoo surpass revenue goals and generate 238 media placements through a dynamic PR campaign promoting its fall events, including Pumpkin Nights.
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Nonprofit
Top Nonprofit Public Relations Firm
Gregory is the 18th largest nonprofit PR firm, according to O’Dwyer’s, and serves some of the most progressive nonprofits in the country.
For Thorn, the child safety nonprofit, we earned more than 1,070 media placements — including The New York Times, The Wall Street Journal, the Associated Press, and Good Morning America — across two consecutive campaigns, generating 7.5 billion impressions.
For the Bronx Zoo, our campaigns drove 238 placements and ticket sales that beat revenue goals by 134% for new events and 187% for existing programs.
For Caron Treatment Centers, we’ve served as an embedded communications partner for eight years, earning 1,080+ placements in outlets from The New York Times to NPR.
We understand that in nonprofit communications, you need to balance social good with funding and growth. Every message must advance the mission while giving donors, members, foundations, and partners proof that their support pays off.
We build messaging for each stakeholder and goal, whether that’s growing membership, increasing donations, driving program participation, influencing policy, or establishing your experts as the leading voices on your issue.
The proof is in our partnerships. The average nonprofit client stays with us for 5+ years, and the vast majority of new clients come to the firm through referrals.
What We Help Clients With
- Brand strategy, messaging, and positioning
- Top-tier and trade media relations
- Thought leadership and executive visibility
- AI search visibility (GEO/AEO) through the Gregory Influence Engine
- Crisis communications and reputation management
- Media training for executives and subject matter experts
- Awards, speaking engagements, and event communications
- Content, creative, video, social media, and digital marketing
- Website development
3000+
Media placements over the past decade
5+
Years the average nonprofit client stays with us
163
Tier-1 media stories since January 2025
Case Studies
Thorn
Gregory put Thorn at the center of the national conversation on AI-generated child sexual abuse material, securing 270+ placements and helping drive public commitments from Amazon, Meta, Google, Microsoft, and OpenAI.
Learn MoreClients We've Worked With
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FAQ
Nonprofits compete for attention, funding, and volunteers against every other cause in their donors’ feeds. A PR firm earns the third-party media coverage that builds credibility no ad can buy. That coverage also feeds the AI search results where donors increasingly research organizations before giving.
Look for a firm with proven nonprofit results, media relationships in your issue area, and an understanding of your dual audience: the people you serve and the people who fund you.
Ask for placement numbers, revenue outcomes, and examples of coverage in outlets your board would recognize.
Earned media validates your impact in ways your own marketing can’t. When The New York Times or the Associated Press covers your work, foundations and major donors take notice. We also help you translate impact data — lives changed, programs delivered, dollars deployed — into stories that reassure funders their money works.
The Gregory Influence Engine tracks how ChatGPT, Google’s AI Overviews, Gemini, Perplexity, and other AI platforms answer questions about your cause and your organization. We identify which sources those platforms cite and how they describe your work, then run earned media and content programs designed to get your nonprofit recommended more often in those answers.
When trust is shaken, speed and clarity matter most. Our 35 years of experience, supported by proprietary AI tools, delivers stakeholder plans, talking points, and response narratives within minutes. We’ve guided nonprofits through leadership transitions, program failures, and public criticism.
Placements and impressions, yes, but also the outcomes behind them: donation growth, membership gains, event revenue, policy wins, and AI search visibility. For the Bronx Zoo, that meant ticket revenue 187% above goal. For Thorn, it meant public commitments from the world’s largest tech companies.