The Future of Public Relations. Powered by People, Enabled by AI.
Gregory is an AI-enabled top 40 public relations agency with over 35 years of experience delivering integrated media relations, digital, creative, and content strategies. We generate visibility, credibility, and growth for B2B and B2C brands in financial services, technology, cybersecurity, healthcare, real estate, supply chain, education, and nonprofits.
Why Gregory
PR has never been more critical. Your buyers, investors, and stakeholders now turn to AI-driven search engines and trusted media to form opinions and make decisions.
Partner with senior strategists and in-house advisors from start to finish. No handoffs. No outsourcing. A single team completely aligned to increase your visibility and credibility with your target audiences.
Backed by decades of experience and AI-powered tools, we craft a clear, consistent voice that cuts through media noise and social chatter to connect your business with audiences that drive measurable results.
What We Do
Gregory is your trusted PR partner in growth, delivering integrated public relations programs that build trust, win authority, and ensure visibility in both the press and AI search results. Let us tailor a communications program so your audiences find you.
News & Insights
Discover our thoughts, inspiration, news, and more.
How cleantech brands stand out at CES
The Stories Shaping Real Estate in 2026: Highlights From Behind the Headlines
Industrial at a Crossroads: Capital Caution, Infill Opportunity, and What Comes Next
What Our Clients Are Saying
You can take our word for it.
Or, you can take theirs.
Our clients are changing the world.
We make sure the world knows it.
Ready to elevate your story, sharpen your strategy, and get the attention you deserve? Let’s talk — fill out the form and we’ll be in touch.
FAQ
Look for senior-level expertise. The best firms assign strategists who know your industry cold and have real media relationships. You want former journalists on staff who understand what gets covered and why.
Ask about their track record in your sector, their approach to measurement, and whether theyre keeping pace with how audiences actually find information today, including AI search platforms. PR firms should make your story easier to buy, fund, or partner with.
Gregory is the 36th largest PR firm in the U.S. with 35 years of client success across financial services, technology, healthcare, and other complex sectors.
PR Daily named Gregory the Agency of the Year and Content Marketing Agency of the Year. Weve also earned recognition for our AI integration, winning PRSA’s Silver Anvil Award.
We offer integrated services, including media relations, content, social media, digital marketing, video and podcast production, and creative services. Roughly 18% of our staff comes from top outlets like The New York Times, CNBC, and Barrons.
That combination of scale, innovation, and media DNA delivers results.
Our core industry focus areas include:
- Financial Services
- Technology
- Real Estate
- Supply Chain & Logistics
- Healthcare
- Education
- Nonprofit
We bring deep experience in regulated, high-stakes, and fast-moving categories, and our teams know how to translate complex topics for the audiences that matter most.
You work directly with senior strategists from day one. No handoffs to junior staff. No outsourcing.
Were the most AI-enabled PR firm in the U.S., combining editors and former journalists with machine productivity to move faster without sacrificing accuracy or quality. Our proprietary tools — Lumina, Gregory Influence Engine, and CrisisCalm — solve real problems other agencies cant touch.
We measure what matters: coverage that reaches your buyers, message consistency across channels, visibility in AI search results, and outcomes tied to revenue and risk. Small teams, full expertise, fast execution.
We start with a kickoff on day one to understand your business goals, messaging, themes, and key spokespeople. From there, we build a strategic roadmap that includes media targeting, content priorities, and channel activation.
Within the first 30 days, were delivering media opportunities, refining your positioning, and prepping executives for interviews.
By 90 days, youll see momentum: media placements, a content engine, social engagement, and a clear line of sight to your six-month goals. If crisis readiness matters, we stand up CrisisCalm on day one.
We track metrics tied to your business outcomes, which might include:
- Media coverage: Placements in tier-one, trade, and local outlets that your buyers actually read
- Message pull-through: Whether journalists and AI platforms are using your language
- Share of voice: Your presence compared to competitors in earned media
- Business impact: Inbound leads, investor inquiries, partnership conversations
- AI search visibility: How often your brand appears in AI-generated answers on platforms like ChatGPT, Gemini, and Perplexity
- Reputation stability: Sentiment tracking during product launches, leadership transitions, or crisis events
We deliver this in monthly reports with clear trends and quarterly strategy reviews to adjust course.
You get 24/7 access to our real-time media tracker so you can see placements, outreach, and coverage as it happens.
We hold weekly status calls to review opportunities, coordinate on messaging, and flag whats coming.
Monthly reports break down performance across earned media, content, digital, and AI search.
Quarterly strategy reviews ensure were aligned on priorities and adapting to market shifts. You always know whats working and whats next.
Clients come to us when they need:
- A clearer story that differentiates them
- Stronger media visibility and credibility
- Better connection between communications and business goals
- Support during launches, growth cycles, or leadership changes
- Protection during crises or sensitive moments
- More consistency across PR, content, digital, and executive communication
- Better performance in traditional, digital, and AI-driven discovery
PR drives the earned media, expert commentary, and authoritative content that influences the answers from AI platforms like ChatGPT, Gemini, and Perplexity.
When you appear in top-tier outlets, industry publications, and well-structured owned content, AI engines recognize your brand as credible and worth mentioning.
We map how AI platforms cite brands through our Gregory Influence Engine, then program earned and owned content strategies to boost your inclusion in AI-generated answers. Credible coverage, consistent messaging, and clean signals earn recommendations in AI answers.
We pioneered AI for communications before ChatGPT launched, and earned the PRSA’s Silver Anvil Award for Best AI Integration and Digital Innovation.
We built three proprietary platforms:
- CrisisCalm drafts stakeholder plans and talking points in minutes during a crisis, so you control the first hour when it matters most.
- Gregory Influence Engine tracks how AI search platforms cite brands, identifies high-visibility content opportunities, and programs campaigns to boost your presence in AI-generated answers.
- Lumina monitors media coverage with custom metrics and noise-filtered alerts, so you see what matters without the clutter.
Human intelligence guides the machines. Editors and former journalists direct AI to move faster with accuracy and control. You get better output, faster turnarounds, and campaigns built for how people actually find information today.
We combine 35+ years of issues management with CrisisCalm, our proprietary AI-powered crisis platform. When a crisis hits, CrisisCalm drafts stakeholder communication plans and talking points in minutes, giving you control during the first hour when narratives form.
Our team of former journalists and senior strategists knows how stories spread and how to get ahead of them. We pressure-test messages, coordinate across channels, and handle media in real time. Whether its a product recall, leadership transition, or reputational threat, we plan for scenarios before they happen and execute with precision when they do.