The Future of Public Relations. Powered by People, Enabled by AI.

Gregory is an AI-enabled top 40 public relations agency with over 35 years of experience delivering integrated media relations, digital, creative, and content strategies. We generate visibility, credibility, and growth for B2B and B2C brands in financial services, technology, cybersecurity, healthcare, real estate, supply chain, education, and nonprofits.

Let's Build Your Story

Why Gregory

PR has never been more critical. Your buyers, investors, and stakeholders now turn to AI-driven search engines and trusted media to form opinions and make decisions.

Partner with senior strategists and in-house advisors from start to finish. No handoffs. No outsourcing. A single team completely aligned to increase your visibility and credibility with your target audiences. 

Backed by decades of experience and AI-powered tools, we craft a clear, consistent voice that cuts through media noise and social chatter to connect your business with audiences that drive measurable results.

About Us

What We Do

Gregory is your trusted PR partner in growth, delivering integrated public relations programs that build trust, win authority, and ensure visibility in both the press and AI search results. Let us tailor a communications program so your audiences find you.

01.

Media Relations

We don’t just pitch — we place. With 18% of our team drawn from top media outlets like The New York Times, CNBC, and Barron’s, we know how stories get sourced, written, and published. In 2025, we secured more than 1,500 articles and appearances in top-tier media. Earn trust, build authority, and lead the conversation.
Exterior image of One Rangers Way
One Rangers Way
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02.

Content Marketing

Turn expertise into influence. Winners of PR Daily’s 2025 Agency of the Year for content marketing, our team of former journalists and content specialists transform your knowledge into assets that AI engines and audiences trust.
Image of mountains and lake for Allianz
Allianz
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03.

Creative

From brand strategy and positioning to logo design and video production, our creative team collaborates closely with you to craft authentic and compelling stories. We understand that effective design is about more than just aesthetics — its about creating meaningful experiences with your audience.
Image of the Gwynedd Mercy University campus
Gwynedd Mercy University
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04.

Digital

Build digital programs across the marketing funnel that drive pipelines with smarter strategy and measurable results. From AI search, SEO, and social media to email marketing, paid ads, and automation, we help you reach the right buyers, capture real leads, and prove ROI.
User on the NewSquare Capital social page
NewSquare Capital
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05.

Media Training

Gregory coaches executives to become go-to voices and thought leaders in their industries. With a staff heavy with former journalists, including producers from Fox News and Good Morning America, as well as reporters from Money, The New York Times, and Barrons, we understand the rules of media engagement, transforming good spokespeople into qualified thought leaders.
Individuals at Caron Treatment Center
Caron Treatment Centers
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06.

Reputation Management

Build a reputation that can’t be torn down. Establish credibility for when it’s called into question. Build your profile through awards and speaking opportunities, and if a storm hits, our over 35 years of issues management helps us plan and react with careful precision, pressure test the message, and establish an authentic reputation that lasts. We help deliver timely and authentic communications through our proprietary AI-powered crisis communications tool, CrisisCalm.
A tiger resting at the Bronx Zoo
Wildlife Conservation Society: Bronx Zoo
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News & Insights

Discover our thoughts, inspiration, news, and more.

The question that kept coming up at SuperReturn International
Conferences & Events

June 25, 2026
Read Article →
What CLEANPOWER 2026 Told Us About Where the Industry is Headed
Cleantech & Energy, Public Relations

June 25, 2026
Read Article →
Where RIA marketing leaders excel (and where they’re still playing catch-up)
RIAs, Financial Services

June 25, 2026
Read Article →

What Our Clients Are Saying

You can take our word for it.
Or, you can take theirs.

Meketa Investment Group
“Thanks again for all of the fantastic work! We could not have done it without you. Overall, the reaction from employees, clients and the marketplace has been very positive. Thanks again for everything you did to make this a success.”
☆☆☆☆☆
“Thanks again for all of the fantastic work! We could not have done it without you. Overall, the reaction from employees, clients and the marketplace has been very positive. Thanks again for everything you did to make this a success.”
Meketa Investment Group
M&T Bank
“The team did a fantastic job and I heard a few folks say this is the best branch opening the bank has conducted!!!! ”
☆☆☆☆☆
“The team did a fantastic job and I heard a few folks say this is the best branch opening the bank has conducted!!!!”
M&T Bank
Flexential
“It’s a really strong quote and great validation for us to be seen in CIO Dive on cloud cost challenges. This message will land well with our ICP. It’s also nice how this ties to the broader market story … it not only ties us to the AI economics story, they call out how the shift from perpetual licensing to consumption models is creating headaches …that’s exactly the kind of pain point Flexential can help simplify as a Pinnacle VCSP.”
☆☆☆☆☆
“It’s a really strong quote and great validation for us to be seen in CIO Dive on cloud cost challenges. This message will land well with our ICP. It’s also nice how this ties to the broader market story … it not only ties us to the AI economics story, they call out how the shift from perpetual licensing to consumption models is creating headaches…that’s exactly the kind of pain point Flexential can help simplify as a Pinnacle VCSP.”
Flexential
Overhaul
“Gregory is not just our PR agency, they’re an essential member of our team. They are a partner in every sense of the word. They’ve been a game-changer for us in navigating the complex world of supply chain, and they understand the industry. Their connections in the industry are not merely extensive but strategic, ensuring we’re always in touch with the right people at the right time.”
☆☆☆☆☆
“Gregory is not just our PR agency, they’re an essential member of our team. They are a partner in every sense of the word. They’ve been a game-changer for us in navigating the complex world of supply chain, and they understand the industry. Their connections in the industry are not merely extensive but strategic, ensuring we’re always in touch with the right people at the right time.”
Overhaul
Chair of Gwynedd Mercy’s Board, Gwynedd Mercy University
“I am so thrilled to meet the team supporting Kelly and GMercyU. In all the years I’ve been with the university I’ve never seen the volume of positive media attention you’ve been able to get for us over the past few years. I know how important that is and I am so thrilled with what your team has helped us accomplish.”
Chair of Gwynedd Mercy’s board
Gwynedd Mercy University
☆☆☆☆☆
“I am so thrilled to meet the team supporting Kelly and GMercyU. In all the years I’ve been with the university I’ve never seen the volume of positive media attention you’ve been able to get for us over the past few years. I know how important that is and I am so thrilled with what your team has helped us accomplish.”
Chair of Gwynedd Mercy’s Board, Gwynedd Mercy University
Chair of Gwynedd Mercy’s board
Gwynedd Mercy University
FirstService Financial
“Gregory, you did a really fantastic job on both the presentation and interview simulations to help the presentation’s key concepts come to life. I’m looking forward to the output from this session as I know we will make a positive impact on our media coverage.”
☆☆☆☆☆
“Gregory, you did a really fantastic job on both the presentation and interview simulations to help the presentation’s key concepts come to life. I’m looking forward to the output from this session as I know we will make a positive impact on our media coverage.”
FirstService Financial
Syniverse
“I want to thank you for the great partnership. I know we have starts/stops…and never-ending holds. Your patience is much appreciated! This was a great week —no doubt! Additionally, I’m really pleased with April’s overall results in media and social. You’re a great team, and Kelli and I love working with you!
☆☆☆☆☆
“I want to thank you for the great partnership. I know we have starts/stops…and never-ending holds. Your patience is much appreciated! This was a great week—no doubt! Additionally, I’m really pleased with April’s overall results in media and social. You’re a great team, and Kelli and I love working with you!
Syniverse
Cara Strohack, VP of Marketing and Communications
“..This was a total home run… actually more than a home run – truly well done, both in the presentation, creativity and design and, again, in the ideas themselves, so thank you for all of your hard work on this.”
Cara Strohack
VP of Marketing and Communications, Descartes
☆☆☆☆☆
“..This was a total home run… actually more than a home run – truly well done, both in the presentation, creativity and design and, again, in the ideas themselves, so thank you for all of your hard work on this.”
Cara Strohack, VP of Marketing and Communications
Cara Strohack
VP of Marketing and Communications, Descartes
Kristin Campbell-Salamone, Corporate Director Communications & Public Relations
“John was not kidding when he said how much he values your team because he has talked about the PR comms side constantly, the positive work we have done — he has talked about it in every town hall. He can’t stop talking about the NBC opp and has said congratulations again, because he understands the get. He’s looking at you as an extension of the team, looking at us as helping him to stand up and begin transitioning Caron as a profitable group. Because we are going to do really good, strong work together. This is the foundational work that we are going to do so it will thrive. You guys are making me look really good so thank you.”
Kristin Campbell-Salamone, Corporate Director Communications & Public Relations
Caron Treatment Centers
☆☆☆☆☆
“John was not kidding when he said how much he values your team because he has talked about the PR comms side constantly, the positive work we have done — he has talked about it in every town hall. He can’t stop talking about the NBC opp and has said congratulations again, because he understands the get. He’s looking at you as an extension of the team, looking at us as helping him to stand up and begin transitioning Caron as a profitable group. Because we are going to do really good, strong work together. This is the foundational work that we are going to do so it will thrive. You guys are making me look really good so thank you.”
Kristin Campbell-Salamone, Corporate Director Communications & Public Relations
Kristin Campbell-Salamone, Corporate Director Communications & Public Relations
Caron Treatment Centers
Terra McBride, MBA, Chief Marketing Officer
“What sets Gregory apart is their rare ability to pair deep market expertise with creative, results-driven strategies. They anticipate opportunities before we see them, craft messages that resonate, and execute with precision. We know we can count on them to amplify our voice and strengthen our brand.”
Terra McBride, MBA, Chief Marketing Officer
Prime Capital Financial
☆☆☆☆☆
“What sets Gregory apart is their rare ability to pair deep market expertise with creative, results-driven strategies. They anticipate opportunities before we see them, craft messages that resonate, and execute with precision. We know we can count on them to amplify our voice and strengthen our brand.”
Terra McBride, MBA, Chief Marketing Officer
Terra McBride, MBA, Chief Marketing Officer
Prime Capital Financial
Jim Mocci, Managing Director, Head of Marketing

‘I really value the energy GFCA brings to our work together — they’ve created great opportunities for us and consistently offer the kind of wise counsel we need.”

Jim Mocci, Managing Director, Head of Marketing
EP Wealth
☆☆☆☆☆

‘I really value the energy GFCA brings to our work together — they’ve created great opportunities for us and consistently offer the kind of wise counsel we need.”

Jim Mocci, Managing Director, Head of Marketing
Jim Mocci, Managing Director, Head of Marketing
EP Wealth
Rachel Pham, Head of Revenue Operations

“I’ve worked with Gregory (formerly BackBay Communications) for over eight years and brought them with me to three different firms, that’s how much I trust them. They truly understand the financial services world and know exactly how to connect with the right reporters and publications. What I love most is how proactive they are, they don’t wait for opportunities, they create them. Their ability to craft timely, insightful stories and thought leadership pieces that reflect my vision makes them an incredible partner. They just get it , and the results show, our share of voice continues to rise quarter after quarter.”

Rachel Pham, Head of Revenue Operations
STP Investment Services
☆☆☆☆☆

“I’ve worked with Gregory (formerly BackBay Communications) for over eight years and brought them with me to three different firms,  that’s how much I trust them. They truly understand the financial services world and know exactly how to connect with the right reporters and publications. What I love most is how proactive they are, they don’t wait for opportunities, they create them. Their ability to craft timely, insightful stories and thought leadership pieces that reflect my vision makes them an incredible partner. They just get it, and the results show, our share of voice continues to rise quarter after quarter.”

Rachel Pham, Head of Revenue Operations
Rachel Pham, Head of Revenue Operations
STP Investment Services
Connie Sung Moyle, Senior Director, Communications & Content
“We absolutely love working with the Gregory team. They took us from zero to hero on a very aggressive timeline, helping us land positive headlines in every key industry title within the first three months of our engagement. They matched our startup velocity without a hitch and continue to push us to think bigger. We’ve been very impressed with their deep knowledge of the space we’re in, as well as their exceptional relationships with journalists and influencers.”
Connie Sung Moyle, Senior Director, Communications & Content
Zocks
☆☆☆☆☆
“We absolutely love working with the Gregory team. They took us from zero to hero on a very aggressive timeline, helping us land positive headlines in every key industry title within the first three months of our engagement. They matched our startup velocity without a hitch and continue to push us to think bigger. We’ve been very impressed with their deep knowledge of the space we’re in, as well as their exceptional relationships with journalists and influencers.”
Connie Sung Moyle, Senior Director, Communications & Content
Connie Sung Moyle, Senior Director, Communications & Content
Zocks
Lisa Caperelli, Executive Director, Investor & Strategic Relations
“The level of enthusiasm, energy, and dedication to your clients far exceeded my expectations. I truly felt like you were an extension of me. The work that you produced, hit the mark each and every time with little to no editing required on my part. Your ideas and suggestions were creative, timely and appropriate for our situations. And through all of this, you delivered on every timeline and always stayed within budget. The team has consistently gone above and beyond. Throughout my career, I have worked with several PR firms, but none that have left such an indelible impression on me like the team at Gregory.”
Lisa Caperelli, Executive Director, Investor & Strategic Relations
Marinus Pharmaceuticals
☆☆☆☆☆
“The level of enthusiasm, energy, and dedication to your clients far exceeded my expectations. I truly felt like you were an extension of me. The work that you produced, hit the mark each and every time with little to no editing required on my part. Your ideas and suggestions were creative, timely and appropriate for our situations. And through all of this, you delivered on every timeline and always stayed within budget. The team has consistently gone above and beyond. Throughout my career, I have worked with several PR firms, but none that have left such an indelible impression on me like the team at Gregory.”
Lisa Caperelli, Executive Director, Investor & Strategic Relations
Lisa Caperelli, Executive Director, Investor & Strategic Relations
Marinus Pharmaceuticals

Our clients are changing the world.
We make sure the world knows it.

Ready to elevate your story, sharpen your strategy, and get the attention you deserve? Let’s talk — fill out the form and we’ll be in touch.

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