Green Shoots: Amplify ETFs thrives during volatility

by Josh Lusk | Apr 3, 2020 | Company News, ETFs, Financial Services, Green Shoots

Times are tough right now. Our economy and businesses have faced unprecedented challenges since the coronavirus pandemic started hitting the country several weeks ago. Despite these obstacles and the heartbreaking sickness and loss of life, there are reasons for...

The Fintech Fix: A look at the retirement plan record-keeping evolution

by Josh Lusk | Feb 5, 2020 | Agency/Culture, Company News, ETFs, Financial Services, FinTech, Retirement

Our latest installment of Fintech Fix features Andrew Meadows, SVP of HR, brand + culture at Ubiquity Retirement + Savings. Having specialized in small business retirement plans for 20 years, Ubiquity has developed a proprietary record-keeping system to meet the...

Your 2020 Inside ETFs survival guide

by Josh Lusk | Jan 21, 2020 | Conferences & Events, ETFs, Financial Services, Financial Trends, Social/Digital Marketing

In less than a week, more than 2,300 members of the ETF ecosystem — issuers, financial advisers, institutional investors, marketers and other finance professionals — will make their annual descent to Hollywood, Florida, for the Inside ETFs conference.  From attending...

How innovative ETF marketing can help funds thrive in a competitive marketplace

by Josh Lusk | Dec 19, 2019 | Conferences & Events, ETFs, Financial Services, Financial Trends, Social/Digital Marketing

The Bloomberg ETFs in Depth conference last week in New York conveyed a clear message: ETFs cannot grow and prosper without effective marketing. The ETF landscape is littered with great funds that never thrived because investors didn’t know what purpose they served or...

Here’s what to expect for alternative investments in 2020

by Josh Lusk | Nov 9, 2019 | ETFs, Financial Services, Retirement, RIAs

Some of the finest minds in alternative investing converged on the City of Brotherly Love last week at Financial Advisor Magazine’s Inside Alternatives & Asset Allocation conference. This year’s theme, “Sound Solutions for Volatile Times,” offered a variety of...

Launching an ESG product or strategy? 4 tips to avoid ‘greenwashing’ your marketing initiatives

by Josh Lusk | Oct 24, 2019 | Company News, ETFs, Financial Services, Financial Trends

ESG (environmental, social and governance) investing is one of the fastest-growing investment strategies in the United States. The $12 trillion ESG market wields significant power — representing approximately one out of every four dollars in total assets under...