Launching an ETF in 2021? Make sure to avoid 4 marketing mistakes

by Mark Grandstaff | Jan 25, 2021 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends, Media Relations

When I first started at Gregory FCA nearly six years ago, ETF launches were still a relatively novel event and considered newsworthy in their own right. Since then, the ETF market has become increasingly saturated as retail investors, advisors and institutions alike...

Do you have the right PR firm for your ETF business?

by Mark Grandstaff | Jan 5, 2021 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends, Public Relations

Over the past 13-plus years, our team at Gregory FCA has worked alongside upstarts in the ETF business as partners in their visibility efforts. For the average boutique firm — heck, for any firm entering the ETF fray — the importance of PR cannot be overstated. If it...

Green Shoots: GraniteShares’ path to $1 billion in the midst of a pandemic

by Josh Lusk | Jun 4, 2020 | Company News, ETFs, Financial Services, Financial Trends, Retirement

Here at Gregory FCA, we want to help tell the stories of firms and people in the financial services world who are making a difference through innovation and providing solutions in this time of economic uncertainty. To that end, we’ve initiated a video series on our...

Active nontransparent ETFs: Doing it the new old-fashioned way

by Josh Lusk | May 7, 2020 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends

When the 2020 edition of the renowned Inside ETFs conference occurred in late January, it was still several weeks before the coronavirus pandemic had established a firm foothold in the U.S. and caused an unprecedented economic shutdown. One of the most prominent...

Green Shoots: How Cboe Vest is protecting equity investors

by Josh Lusk | May 1, 2020 | Company News, ETFs, Financial Services

Here at Gregory FCA, we want to help tell the stories of firms and people in the financial services world who are making a difference through innovation and providing solutions in this time of economic uncertainty. To that end, we’ve initiated a video series on our...

Green Shoots: ROBO Global gives investors access to innovative fields

by Josh Lusk | Apr 17, 2020 | Company News, ETFs, Financial Services, Green Shoots

Here at Gregory FCA, we want to help tell the stories of firms and people in the financial services world who are making a difference through innovation and providing solutions in this time of economic uncertainty. To that end, we’ve initiated a video series on our...