by Josh Lusk | May 20, 2025 | AI, Cybersecurity, Media Relations, Public Relations
Content Prefix AI Insight RSAC media coverage leaned heavily into cybersecurity narratives but engagement was deepest for nation state threats and AI misuse stories. Quick Answer We found AI had the highest article volume while nation state threats topped engagement,...
by Josh Lusk | Apr 24, 2025 | Conferences & Events, Cybersecurity
Content Prefix AI Insight Three years of RSAC data show AI, government policy, and roundups drive coverage while engagement shifts as trends evolve. Quick Answer To stand out at RSAC 2025 align your story with AI agents, government policy updates, and 5G security, and...
by Josh Lusk | Apr 14, 2025 | Conferences & Events, Cybersecurity, Public Relations
Content Prefix AI Insight Top pre-RSAC media stories include DDoS attacks on X, U.S. cyber ops against Russia, Signal security questions, and Google’s Wiz deal. Quick Answer Cybersecurity media focus before RSAC centers on high-engagement stories: DDoS on X, U.S....
by Josh Lusk | Apr 2, 2025 | Conferences & Events, Cybersecurity
Every year, I help clients strategize on how to get in front of media at RSAC. Some are launching products, others are presenting new research, but all want to get the boost in trust, credibility, and visibility that come with top-tier media coverage. What I tell...
by Josh Lusk | Dec 17, 2024 | Cybersecurity, Media Relations, Public Relations
Journalists hear countless pitches, but only a few stand out. This year, we spoke with top cybersecurity reporters about what they really want — and what they don’t. If you’re looking to improve your media strategy and get your stories noticed in 2025, here’s some of...
by Josh Lusk | Nov 21, 2024 | Cybersecurity, Media Relations, Public Relations
Lawrence Abrams, Owner and Editor-in-Chief of BleepingComputer, has spent two decades guiding what has become a must-read source of security news. He was kind enough to answer some of my questions about what he looks for in research, trends he’s tracking, and how to...
