Supply Chain & Logistics

Because the supply chain only gets attention when it breaks. Carriers, 3PLs, warehouse operators, and logistics technology companies all face the same challenge: building visibility and trust before disruption strikes.

PR turns logistics from a cost conversation into a story of innovation, reliability, and global competitiveness. It helps you highlight how your systems, data, and people keep the world moving — even when conditions shift.

You need a partner that understands both freight and technology. Look for a firm that:

• Works with carriers, 3PLs, warehouse operators, and software platforms.
  
• Understands the impact of tariffs, trade policy, and global sourcing.
  
• Can explain automation, IoT, and predictive analytics in business terms.
  
• Has relationships across logistics, trade, business, and tech media.
  
• Builds narratives that connect operational excellence to customer value.
  

• Visibility only during crisis: Supply chains are invisible until something goes wrong.
  
• Complex operations: Technical accuracy can overwhelm clear messaging.
  
• Trade and tariff volatility: Shifts in trade policy and tariffs complicate pricing, sourcing, and inventory planning — and demand clear, confident communication.
  
• Commoditization: Many players claim efficiency or scale, but few show measurable differentiation.
  
• Sustainability pressure: Customers and investors expect lower emissions and better transparency.
• Technology confusion: Rapid advances in IoT, AI, and automation make storytelling harder without the right expertise.

We identify what makes your company genuinely unique — reliability metrics, technology integration, customer service, or cost predictability — and bring that story to life through earned media, thought leadership, and digital content.

We also develop partner-forward case studies that showcase real-world performance. These stories highlight how your solutions improve outcomes and prove your value, from reducing shipping time and emissions to mitigating tariff exposure and improving visibility across multi-modal networks.

We make the intricate simple. Gregory translates automation, IoT, asset tracking, and predictive optimization into understandable language that connects directly to customer outcomes — lower costs, better visibility, and fewer disruptions.

We also communicate the business implications of trade policy and tariffs, showing how your network, systems, or partnerships help clients manage global risk, maintain margin, and secure reliable supply even in volatile markets.

Our goal is to help every stakeholder — customers, partners, and investors — understand not just how your logistics model works, but why it matters in a changing global economy.

Supply chain issues can escalate in hours. Gregory helps you communicate with speed and consistency, addressing customers, regulators, and media clearly and confidently.

When the stakes rise, we activate Crisis Calm, our secure, AI-powered crisis platform built on 35 years of communications experience. Working with your leadership and operations teams, Crisis Calm produces stakeholder messages, response plans, and media narratives within minutes, helping you maintain trust while your teams solve the problem.

For logistics software and IoT innovators, we connect technical capability to business impact. We show how your platform improves uptime, visibility, compliance, and efficiency. Through case studies, earned media, and analyst engagement, we position your brand as the indispensable intelligence layer that powers modern logistics.

We help you tell a sustainability story that’s measurable, not marketing fluff. That includes communicating emissions reduction, route optimization, electrification, and transparency in sourcing and operations.

We also help you explain compliance in ways that build trust — whether it’s data protection, safety, or regulatory reporting — and link it to competitive advantage.

We connect communications to business results:

• Coverage in logistics, technology, and trade media.
  
• Increased partner and customer engagement.
  
• Strong message pull-through around innovation, reliability, and sustainability.
  
• Measurable improvements in lead quality, investor interest, and analyst visibility.
  
• Reputation stability during market or operational disruptions.
  
• Visibility across AI-powered search and sourcing tools.

Because we understand the global network that keeps everything moving. Gregory has worked across the logistics ecosystem, from freight carriers and warehouse networks to e-commerce fulfillment, IoT tracking, and optimization software.

We know how tariffs, trade shifts, and technology shape perception and value. Our programs combine storytelling, data interpretation, and stakeholder strategy — supported by Crisis Calm for rapid response and the Gregory Influence Engine for visibility in AI search.

AI search is redefining how buyers and investors discover logistics providers. Instead of traditional rankings, AI platforms synthesize trusted data from authoritative sources.

The Gregory Influence Engine helps your company appear in those answers. It maps how AI systems reference your brand, identifies trusted media and partner citations, and builds campaigns that expand your visibility in AI-generated results.

When decision-makers turn to AI for sourcing, we make sure your company shows up — verified, credible, and clear.