Industries.
Program offices, prime contractors, and investors form an opinion of your company long before the first meeting. Gregory is the public relations agency that shapes it.
Defense technology companies win work when the right people know who they are and trust what they say. A program manager reads Breaking Defense before an industry day. A prime contractor checks who has been in the news before choosing a teaming partner. An investor reads your coverage before agreeing to a call. A growing number of all three now ask ChatGPT first.
Gregory is an AI-enabled top 40 public relations agency with more than 35 years of experience telling complex technology stories. For defense and national security companies, from venture-backed startups to established suppliers, we build a public record that earns trust at every stage of the purchase process: coverage in the outlets your buyers read, executives they recognize, and proof that holds up when someone checks. We begin each program by finding out what buyers see when they search online, including what AI tells them.
A defense technology company usually sells to several decision makers at once, and each one needs something different from you.
| Who | What they decide | What they need to see |
|---|---|---|
| Program offices and portfolio acquisition executives | Which capabilities to pilot, prototype, and buy | A clear description of what you do, evidence it works, and a record of delivery |
| Prime contractors and integrators | Which suppliers and teaming partners to bring onto a program | Proof of technical depth, production capacity, and security compliance |
| Investors and lenders | Whether to fund growth, production, or an acquisition | Contract traction, delivery milestones, and credible leadership |
| Policymakers and reporters | How your technology is described to everyone else | Plain answers on safety, oversight, jobs, and domestic production |
In November 2025, the Secretary of War announced the Warfighting Acquisition System, which replaces program executive offices with portfolio acquisition executives who can make cost, schedule, and performance trade-offs on their own authority (War Department). The Air Force has since named portfolio executives for all 17 of its acquisition portfolios (Air Force), and each Navy portfolio executive is responsible for managing the industrial base behind its portfolio, including chances to add suppliers (Navy).
The reforms also favor commercial solutions. The department’s Software Acquisition Pathway directs program offices to use commercial solutions openings and other transaction agreements as the default way to solicit and award software work (DIU testimony to Congress, May 2026). Fewer, more empowered buyers are looking for products that already exist. A company that is easy to find, easy to understand, and backed by public proof starts ahead.
Capital is moving the same way. Defense technology startups raised $14.6 billion in the first five months of 2026, more than the 2025 record of $9.6 billion, according to Crunchbase data reported by TechTimes. Investors in that market look for active government contracts, hardware delivered at scale, and a believable path to production. Each of those becomes a story Gregory can tell.
Source selection runs on the criteria in the solicitation, and no news story replaces a strong proposal. Public relations works on everything around the proposal: whether the right people know your name when the requirement is written, whether you are on the list when market research begins, and whether your record survives scrutiny when a program office, prime, or investor checks it.
Government buyers do check. The Defense Department’s market research guide tells acquisition teams to read trade journals, attend trade shows and conferences, and run web searches before they decide how to buy. Gregory builds your presence in each of those places.
Buyers in every industry move through five stages. In defense, they look like this.
A program office, command, or prime identifies an operational problem and starts asking who is working on it. The companies that already have a point of view on that problem are the ones consulted. Gregory builds that point of view through bylines, expert commentary, speaking slots, and research, so your executives are known as people who understand the mission before a requirement exists.
Acquisition teams issue requests for information, host industry days, read the trade press, and search online. Primes do the same when choosing partners. Gregory places your company in Defense News, Breaking Defense, DefenseScoop, C4ISRNET, National Defense, and the trade outlets for your segment, and we make sure a search in Google or an AI tool finds your company described the way you would describe it.
Program offices run prototypes, competitions, and demonstrations, and primes weigh partners against each other. Reporters and analysts shape that comparison. We help you present test results, field performance, and customer endorsements, within what your contracts allow, in coverage and content that a skeptical evaluator will trust.
This is where past performance, cybersecurity compliance, supply chain exposure, foreign ownership, and the safety of AI systems get examined, and where investors do their diligence. Gregory helps you put a clear, accurate record in public: delivery milestones, certifications, plant and workforce stories, and plain explanations of how your systems are tested and where a human stays in control. We also prepare executives and a response plan for hard questions.
An award, a transition to a program of record, or a funding round closes the loop. We write the announcement for the program office, the investor, and the commercial customer, clear it with your contracting and security staff, and pitch it to the reporters who cover it. Then we keep the story going between awards, because the next buyer is already reading.
Every Gregory defense program begins with an audit that answers a simple question: when a program manager, a prime contractor’s business development lead, or an investor researches your category, what do they see? We use Gregory Influence Engine, our own measurement platform, to run the questions those buyers ask across ChatGPT, Google AI Overviews, Gemini, Claude, Copilot, and Perplexity. The audit shows how often your company is named, how it is described, which competitors appear instead, and which outlets and websites the AI tools rely on.
The answer tells us where coverage is thin, which facts are out of date, and which publications and reporters to pursue first. It sets the baseline for the program, and we measure against it every month. Our teams then do the work: media relations, executive thought leadership, content, social, and video, all built on one story.
Defense communications have limits, and we build them into the plan. Many defense contracts include a clause, DFARS 252.204-7000, that bars a contractor from releasing unclassified information about the contract without the contracting officer’s prior written approval, requested at least 10 business days ahead (DFARS text). Export controls, operational security, and foreign ownership rules add more.
Gregory writes a review step into every content calendar, with your contracts, export compliance, and security staff. We agree up front on what can be said about customers and programs. Sensitive details stay out of public copy, and reporters still get enough to cover the story.
CyberSheath. CyberSheath secures the defense industrial base and is the largest CMMC managed service vendor. Gregory has earned more than 400 placements for the company and helped recruit defense speakers for CMMC CON, its annual conference, now in its seventh year.
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SCHOTT. More than 250 placements have tied the specialty glass maker to defense and to its Pennsylvania optical glass plant, and Gregory has placed its executives on high-profile speaking stages.
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NICE. Gregory developed a CNN story that showed NICE Systems’ technology at work.
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A defense technology PR agency makes sure the people who decide a company’s future know it and trust it. That means credibility with program offices, prime contractors, investors, and reporters, built through coverage in the outlets they read, executives they recognize, and a public record that holds up to scrutiny. Gregory also checks what AI tools say about your company, because more buyers now start there.
PR does not replace a strong proposal; it helps with what surrounds the proposal. It makes your company known before a requirement is written, puts you on the list when buyers do market research, and gives primes and investors public proof when they check your record.
Gregory starts with what the award lets the company do next, such as hiring, scaling production, or fielding a capability, and clears every detail with the customer and your contracts team. We write the news for investors and commercial buyers as well as the program office. Then we pitch defense trade reporters first, followed by business and local outlets, and publish on your own site, where AI tools and investors look.
Gregory starts with an audit in Influence Engine. We run the questions buyers ask through ChatGPT, Google AI Overviews, Gemini, Claude, Copilot, and Perplexity and record which companies they name and which sources they cite. Our media and content teams then pursue the outlets and pages those tools rely on, so your company is named and cited more often and described accurately.
Gregory keeps one core story about what the technology does, then builds separate proof points for each market. Defense audiences care about reliability and domestic production, while commercial buyers usually ask about cost and service. We match spokespeople, outlets, and website pages to each audience and check that every announcement works for both before it goes out.
Defense trade outlets such as Defense News, Breaking Defense, DefenseScoop, C4ISRNET, and National Defense reach program offices and industry. Reuters, Bloomberg, and The Wall Street Journal reach investors and partners, and technology and local business outlets reach commercial buyers and the communities around your plants.
Gregory builds a review step into every content calendar that includes your export compliance, contracts, and security staff. We agree up front on what can be said about customers and program performance, and we allow time for contracting officer approval where a contract requires it. Sensitive details stay out of public copy, and reporters still get enough to cover the story.
Yes. Investors want evidence that a defense technology company can turn promising technology into a scalable business. Coverage of government contract wins, successful field tests, production milestones, and strategic partnerships helps demonstrate market demand, technical credibility, and a path to growth. Gregory builds that public record through defense trade, technology, manufacturing, and business media, as well as executive visibility and content that investors can find through search and AI tools. We also bring decades of investor relations and financial communications experience, helping companies tell a credible growth story before, during, and after a funding round.
Gregory measures progress on credibility and visibility. We track placements by outlet type and topic, with defense coverage tagged separately, and use Influence Engine to see how often AI answers name your company and cite its pages. We then connect the work to signals you already watch, such as inbound inquiries, teaming requests, and meetings with investors.
