What we did
Media Relations
Media Training
Thought Leadership
Industry
Background
STP Investment Services is a global provider of outsourced operations, compliance, and fund administration solutions for asset managers, wealth managers, family offices, and private fund advisors. The firm helps investment organizations streamline complex front-, middle-, and back-office functions, combining operational expertise with scalable technology to reduce risk, improve efficiency, and support growth.
Challenge
With limited brand recognition, STP engaged Gregory to build awareness and establish credibility across national and trade financial media. The firm needed to position itself as a trusted voice across investment operations, compliance, fund administration, and financial technology while supporting visibility for multiple service lines and upcoming business initiatives.
Solution
In the year before it hired Gregory, STP earned no media placements. In 2024, the first year of the program, Gregory secured 41. In 2025, that number nearly doubled to 79. Through Q3 2026, STP has already earned 71 placements, about 90% of last year’s total with three months to go.
The growth came from building the foundations first: Gregory executed a targeted media relations program to elevate both the corporate brand and its individual service lines. This included media training for senior leadership, proactive pitching of executives and subject-matter experts, thought leadership development, and ongoing news and announcement support. The program also emphasized consistent, service-line-specific storytelling across ComplianceAdvisor, LaunchAdvisor, and Middle Office, while leveraging industry insights and competitive monitoring to strengthen STP’s overall share of voice.
By the Numbers
"I’ve worked with Gregory (formerly BackBay Communications) for over eight years and brought them with me to three different firms, that’s how much I trust them. They truly understand the financial services world and know exactly how to connect with the right reporters and publications. What I love most is how proactive they are, they don’t wait for opportunities, they create them. Their ability to craft timely, insightful stories and thought leadership pieces that reflect my vision makes them an incredible partner. They just get it , and the results show, our share of voice continues to rise quarter after quarter."