What we did
Creative
Video Production
Industry
Background
SCHOTT, a global leader in specialty glass, plays a critical role in many of the world’s most advanced scientific and energy projects.
One of the company’s materials is at the heart of the world’s largest, most efficient, and most powerful laser system at the Lawrence Livermore National Lab, which achieved a fusion breakthrough late in 2022. Often described as the holy grail of sustainable energy, fusion has the potential to provide nearly limitless clean power.
SCHOTT wanted to showcase its role in this achievement, not only to industry insiders, but to a broader audience interested in science, innovation, and sustainability. The company turned to our content team to help tell that story in a way that was technically accurate, clear, and compelling.
Challenge
The project came with two key challenges:
- Fusion energy, laser systems, and advanced glass materials are inherently complex topics. The scientists we interviewed often relied on dense technical jargon and mathematical references that could overwhelm a general audience.
- Capturing this achievement on video meant making an invisible, highly technical process visually interesting. It also required careful handling of footage to ensure the story was both scientifically accurate and engaging.
Solution
The approach combined careful research, skilled writing, and creative video production to meet SCHOTT’s goals.
An editorial team conducted interviews, researched the topic, and crafted a narrative that balanced accuracy with accessibility. Despite the technical complexity, the story distilled advanced science into an engaging, easy-to-follow piece on energy innovation.
Meanwhile, the creative team led storyboarding, on-site filming, and post-production — overcoming technical restrictions and shaping extensive footage into a polished, visually compelling story that showcased the impact of the breakthrough.
Results
The final feature article and video, published in SCHOTT’s global Solutions Magazine platform and YouTube channel, have been key assets for building awareness of the company’s role in advancing fusion energy.
The project opened the door to new opportunities with national media and put SCHOTT at the center of the conversation among customers as global interest in fusion energy continues to grow.
By the Numbers
FAQ
Editorial, SME interviews, and fact-checking produce a plain-English narrative; creative converts abstractions into visuals (storyboards, motion, B-roll); PR packages the story for media so accuracy and accessibility travel together.
Different formats reach different learners and channels: long-form earns search and media citations; video wins social, events, and sales enablement. Together they increase time on page, shareability, and pickup.
We run a two-track process: narrative editing for clarity and SME/legal review for precision, with an agreed glossary, approved claims, and visual constraints that keep the piece both engaging and correct.
PR targets tier-1 and trades; social repackages key moments into short clips and carousels; owned channels host the canonical story; SEO ties it to high-intent queries; newsletters and partner toolkits extend distribution through ecosystems.
Top-funnel: earned media and social cuts. Mid-funnel: downloadable briefs, FAQs, and explainer videos. Bottom-funnel: sales decks, event loops, SDR talk tracks—each asset mapped back to the core narrative for consistency.
Track media pickups and backlinks to the canonical page, video watch time and completion, search lift on target terms, engagement and shares on social, and assisted pipeline metrics (demo requests, inquiries) tied via UTMs.