What we did
Media Relations
Content Development
Industry
Real Estate
Background
When The Cordish Companies and the Texas Rangers set out to create One Rangers Way — a first-of-its-kind luxury residential community in the heart of Arlington’s Entertainment District — they needed a strategic partner to build momentum and make a splash ahead of its early 2025 opening. Brought in at the pivotal topping-off milestone in June 2024, Gregory set out to craft a steady drumbeat of media coverage that would position the property as a marquee destination and secure a strong lease pipeline long before the doors opened.
Challenge
Like with every PR campaign at Gregory, we started with the story. We crafted a messaging strategy that emphasized the Texas Rangers’ legacy, the uniqueness of living steps from multiple stadiums and entertainment venues, and The Cordish Companies’ proven track record of success with sports-adjacent luxury communities.
We built a monthly calendar of themes, media pitches, and event tie-ins that aligned with key construction milestones, sports seasons, and community happenings. We facilitated numerous on-the-ground media tours — whether inside the model unit at Texas Live! or out in the Entertainment District with views of the building under construction.
From the very beginning, we made the model apartment a key storytelling asset, offering reporters the chance to experience the lifestyle firsthand. We strategically used sports moments — like the Cowboys season kickoff and the MLB All-Star Game — as news hooks, and we layered in media trainings and evolving messaging to prepare executives for every opportunity. While thought leadership in real estate supported the effort, our focus was squarely on driving local visibility and leases.
Solution
Despite limited hard news throughout the campaign, our team generated headlines by creating our own — turning construction updates and sports tie-ins into timely media moments.
From topping off to grand opening, Gregory transformed a project still under construction into one of the most talked-about developments in the region. By securing sustained, high-impact coverage across top outlets — including Dallas Business Journal, Dallas Morning News, ABC Dallas, Sports Illustrated, Sports Business Journal, Fort Worth Star-Telegram, Living Magazine, FOX Dallas, KRLD, and Multi-Housing News — we built buzz, anticipation, and positioned One Rangers Way as a lifestyle destination in a league of its own.
By the Numbers
150+
Total media placements
50+
Placements tied to grand opening coverage
3+B
Media Impressions
FAQ
PR can create demand long before ribbon-cutting by leveraging milestones (like topping off), lifestyle tie-ins, and exclusive media access to keep the project in the news. At Gregory, we helped One Rangers Way secure pre-leasing momentum by transforming construction updates into compelling stories that kept anticipation high.
We specialize in turning progress updates, seasonal moments, and cultural events into newsworthy stories. For One Rangers Way, we used sports milestones — from Cowboys kickoffs to the MLB All-Star Game — as media hooks, keeping coverage steady even in quieter construction phases.
Executive visibility is key. We prepare spokespeople to confidently deliver messages that resonate with press and prospective tenants, ensuring every media moment adds credibility and builds momentum for the project.
The best campaigns sell a lifestyle, not just square footage. For One Rangers Way, we highlighted proximity to entertainment, the Texas Rangers’ legacy, and Cordish’s track record — making the project a destination brand in its own right.
When executed strategically, PR drives tangible business outcomes: media impressions, pre-leasing momentum, investor confidence, and community buzz. Our One Rangers Way campaign delivered 150+ placements, billions of impressions, and strong pipeline visibility well before opening day.