What we did
Media Relations
Thought Leadership & Executive Visibility
Industry
Background
Monroe Capital is a premier private markets firm specializing in private credit strategies, with a global client base that spans institutional investors, family offices, and financial intermediaries. As of April 1, 2025, the firm manages $20.7 billion in committed and managed capital. Monroe is recognized as a leader in middle-market lending, with investment strategies across direct lending, venture debt, real estate, and alternative credit.
Gregory FCA’s relationship with Monroe Capital began in 2012. For over a decade, we have served as a trusted communications partner, supporting the firm’s public relations and media strategy as it scaled its platform and broadened its global reach.
Our strategic media relations program has focused on raising visibility among deal partners and limited partners by elevating Monroe’s profile in business and finance media and key industry verticals. We have consistently leveraged firm news, executive insights, and market developments to position Monroe across both domestic and international markets.
Challenge
As private credit experienced rapid growth and increased competition, Monroe Capital aimed to further strengthen its positioning with limited partners and sponsors. The firm also sought to grow brand recognition in international markets while spotlighting its specialized strategies — including structured credit, venture debt, and technology finance.
Solution
Gregory FCA executed an integrated communications strategy for Monroe Capital, focused on momentum, leadership visibility, and global brand positioning within the private credit and financial services sector. Through coordinated media campaigns, executive thought leadership, and proactive international outreach, our program delivered consistent, high-impact visibility across top-tier outlets including Bloomberg, The Wall Street Journal, Reuters, Axios, Fortune, and Pensions & Investments. We also secured ongoing placements in leading trade media such as Private Debt Investor, ABF Journal, Alternative Credit Investor, FundFire, and PitchBook, alongside cross-border exposure in Bloomberg Middle East and Zawya. By amplifying white papers, firm milestones, and landmark announcements like the Wendel Group investment and participation in the White House supply chain program, Gregory reinforced Monroe’s stature as a global force in private credit.
By the Numbers
FAQ
By translating your edge (origination, sector focus, underwriting discipline, workout history) into third-party validation—tier-1/business press, trade features, and analyst quotes—LPs encounter during due diligence.
Message map per fund thesis, embargoed briefings before milestones, bylines on risk/return drivers, AGM/roadshow media strategy, and a steady cadence of credible updates that keep you “present” between closes.
Deployment pace vs. pipeline, realized/ unrealized track record context, loss rates and recoveries, covenant and documentation discipline, team stability, and risk management processes—communicated in plain English.
Use anonymized case patterns (structure, covenants, monitoring), sector playbooks, and portfolio construction frameworks; focus on process and controls rather than named borrowers.
Yes—targeted international media, localized narratives tied to policy and capital-market themes, and executive visibility at in-region forums to warm consultant and allocator networks.
Credible commentary on market conditions (pricing, leverage, terms), speed-to-certainty stories, and co-authored insights that showcase partnership value and sector expertise.
Anchor on life-of-deal value: certainty, documentation strength, portfolio support, and outcomes in complex or time-sensitive transactions, supported by third-party coverage and testimonials (where permitted).
Consistent, expert interviews and op-eds build trust with consultants, model platforms, and CIOs—shortening education time and improving invite rates for RFPs and IC meetings.
Refinancing waves, unitranche vs. syndicated loan dynamics, covenant trends, sector outlooks (software, healthcare, real assets), secondaries/ NAV loans, and cross-border opportunities.
Provide data and process: diversification, stress testing, governance, independent valuations, and workout experience—framed with clear risk factors and measured language.
Use compliance-approved materials, context (methodology, time periods, net vs. gross), and avoid promissory language; route media quotes and thought leadership through legal/CCO review.
Stand up a rapid-response protocol: fact-based statements, market context explainers, and expert availability that reinforces risk discipline and portfolio resilience.
Deep-dive bylines on underwriting frameworks, sector primers, Q&As with investment heads, and short “how we think” notes—each linked from credible media placements for easy diligence.
Selective pursuit of reputable accolades (not pay-to-play) provides third-party signals that de-risk manager selection; use quotes/badges in decks, RFPs, and solution pages.
Differentiate mandate and risk controls per sleeve, publish sector-specific insights, and brief beat reporters who cover growth/tech, real assets, and alternatives to broaden relevance.
Increase in LP inbound and meeting requests, consultant interactions, RFP shortlist rates, share of voice vs. peers, high-authority backlinks to fund/strategy pages, and correlations between coverage bursts and pipeline movement.