What we did

Media Relations

Industry

Private Markets

Background

Founded in 1978, Meketa Investment Group is a global investment consulting and fiduciary management firm with $2.3 trillion in assets under advisement, serving a diverse range of institutional investors in nondiscretionary and discretionary capacities. Our engagement with ongoing client Meketa began in 2014.

Challenge

While Meketa had enjoyed steady growth since its founding, the firm was looking to raise additional awareness among clients, prospects, referral sources and peers, to further its organic and acquisitive growth. Target industries/constituencies included private markets, real estate, health care, defined contribution plans, public and private defined benefit plans, 529 plans, insurance companies, endowments and foundations, and the investment consulting community at large.

Solution

Gregory implemented an integrated public relations and communications program for Meketa, a leading global investment consulting firm, to elevate brand awareness, strengthen reputation, and drive business growth. Through proactive media relations, executive visibility, and thought leadership, we positioned Meketa’s experts as trusted authorities in institutional investing and private markets. Our work included a comprehensive communications effort surrounding Meketa’s 2019 combination with Pension Consulting Alliance, the firm’s largest-ever acquisition. Over our 11-year partnership, Gregory provided media training for more than 40 subject matter experts, secured top-tier coverage in financial and trade outlets, and managed ongoing social media, conference participation, and special situations including M&A and crisis communications. During this time, Meketa achieved remarkable growth—expanding from 3 offices to 6, ~100 employees to 240+, and $600 billion to $2.3 trillion in assets under advisement — underscoring the lasting impact of our strategic communications program.

Today, Meketa is a true leader in the investment consulting industry, ranked fourth in AUA among firms worldwide. Meketa’s nearly 260 national and international clients include many of the largest and most influential corporations, public funds, healthcare organizations, endowments & foundations, and other organizations. Meketa remains one of our longest-tenured clients.

By the Numbers

190
Interview requests
110
Completed interviews
125
Articles in targeted media
$1.7T
Increase in AUA
Meketa Investment Group
“Thanks again for all of the fantastic work! We could not have done it without you. Overall, the reaction from employees, clients and the marketplace has been very positive. Thanks again for everything you did to make this a success.”
“Thanks again for all of the fantastic work! We could not have done it without you. Overall, the reaction from employees, clients and the marketplace has been very positive. Thanks again for everything you did to make this a success.”
Meketa Investment Group