Caron Treatment Centers operates within a complex and rapidly evolving behavioral healthcare landscape, presenting unique communications challenges that Gregory helped address. From simplifying the science of addiction, co-occurring disorders, and neuroscience for a broad audience to managing high-stakes crises with transparency and care, Gregory ensured Caron’s message remained credible and compassionate. Our team translated complex addiction research, including GLP-1 studies, into accessible media stories, aligned internal communications across departments, and guided the public relaunch of sensitive programs. In a competitive market, these efforts differentiated Caron as a trusted, ethical leader in treatment and behavioral health communications.
What we did
Media Relations
Content Development
Media Training
Social Media
Video
Creative
Industry
Background
Gregory has more than 30 years of experience in strategic communications for healthcare and nonprofit organizations. They served as the public relations agency of record for Caron Treatment Centers since May 2017. Over this eight-year relationship, Gregory has been deeply involved in shaping Caron’s public image, guiding communication through leadership transitions, program expansions, and pivotal moments in addiction care.
Our team has a foundational understanding of the addiction treatment sector, having publicized major milestones like the opening of the Carole and Ray Neag Medical Center, the launch of the Grandview Women’s Program, and advancements in neurorestorative healthcare. With strategic and hands-on media relations, Gregory has elevated Caron’s reputation, positioning it as a leader in ethical, patient-centered addiction treatment.
We maintain longstanding relationships with national and regional media outlets and provide on-the-ground PR support in key markets like Pennsylvania and South Florida. Our services are fully integrated across Caron’s departments, including clinical, marketing, donor relations, and executive communications.
Challenge
Solution
Gregory delivered measurable, high-impact results for Caron Treatment Centers, strengthening its position as a national leader in addiction science and behavioral healthcare communications. We elevated Caron’s clinical experts as trusted authorities in treatment innovation through strategic media relations, thought leadership, and on-site event support at major galas and facility openings. Our proactive crisis communications safeguarded the organization’s reputation during sensitive moments, while our promotion of Caron’s groundbreaking GLP-1 addiction research earned national coverage in The Financial Times and STAT. Acting as an extension of Caron’s internal team, Gregory provided ongoing media strategy, executive preparation, and crisis counsel — supported by in-house video storytelling that deepened engagement and advanced Caron’s mission across audiences nationwide.
By the Numbers
