Each week we'll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter, let us know!
What You Should Know
How to Be an AI Leader
Organizations searching for an AI czar may be chasing a mirage. The best bet they can make would be to bet on you (considering you’re reading an AI newsletter and all).
As Wharton Associate Professor Ethan Mollick wrote a couple weeks ago, “there are no GenAI leaders who have years of experience. You can't hire someone who is really good at driving AI transformation with GenAI because those people are all working on their first projects. We are all figuring it out at the same time.”
It would be impossible for anyone to be an expert in this field because it’s changing so fast. There will probably be a compelling new product update by ... the end of this sentence.
Communicators are best positioned to be AI leaders for their organizations for two big reasons. First, they have a better command than most of natural language, which is key in dealing with language models. Second, they can articulate the unique aspects of their organizations, thereby understanding how to get the most out of these tools (because that will be different for everyone).
So, what does AI leadership look like? Axios CEO Jim VandeHei believes the playbook includes arming teams with the tools and time to experiment, delivering candid updates on AI’s potential impact, identifying top priorities, and then showing how AI can enhance those outcomes.
Rather than waiting for a unicorn hire, you can kick off experiments today: Use Deep Research to identify a truly unique messaging approach for your industry, tap a reasoning model to brainstorm new content ideas, ask ChatGPT's improved artistic capability to develop graphics that complement your content. There are endless ways to use AI responsibly, with you maintaining your position in the driver's seat. Experiment, share your findings with your team, and claim your role as your organization’s first true AI leader.
Elsewhere …
- PODCAST: AI Helps Law Firms Focus on Clients, not Bookkeeping
- How AI Could End the ETF Boom
- Google Launches Stand-Alone NotebookLM Apps for Android and iOS
- AI Can Be More Persuasive than Humans in Debates, Scientists Find
- New Report Shows the Staggering AI Cash Surge — and the Rise of the ‘Zombiecorn’
A longer memory
What’s happening: Last month, OpenAI CEO Sam Altman posted that his team “greatly improved memory in chatgpt--it can now reference all your past conversations!” The rollout took a little while, as Team users only recently got a pop-up saying “You’re testing memory improvements.”
What it means: According to OpenAI’s memory page, there are two sets of memories. “Saved memories” have been around for a while now. There’s a list of remembered details that you can edit directly in settings. This new set of memories, “chat history,” isn’t as clear-cut because there is no editable list. ChatGPT decides what might qualify as helpful context and when to recall that information. OpenAI says, “To learn what ChatGPT remembers about you, just ask it.”
How to change it: If you go to Settings > Personalization, you can toggle “Reference saved memories” and “Reference chat history” on and off individually. You can also click on “Manage memories” to edit the list of saved memories. If you don’t want ChatGPT to use memory as a one-off, use “temporary chat” in the upper-right corner.
Quote of the Week
“You are committing career suicide if you're not aggressively experimenting with AI.”
— Jim VandeHei, CEO of Axios, to his finance, legal, and talent colleagues
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