AI has transformed how quickly communications teams can find information, spot trends and create content. But speed isn't the same as expertise.
In a new O'Dwyer's article, Gregory President and Co-Owner Joe Anthony explains why deep financial services expertise and human judgment are becoming more valuable, not less, as AI reshapes public relations and marketing.
At Gregory, AI helps teams analyze financial media, identify emerging trends and surface relevant journalists and spokespeople in minutes. That work once took a full day. But technology can't replace the industry knowledge needed to know which stories matter, anticipate where a conversation is headed or navigate sensitive issues.
As Anthony writes: “The technology has democratized speed. It has not democratized judgment or voice.” The firms that win in the next five years, he argues, “will use AI to find the stories faster and humans to tell them better.”
Anthony has led Gregory's financial services practice since 2003, working with asset managers, ETF issuers, RIAs, insurers and broker-dealers.
Score One for The Specialist: Why Industry Knowledge and Know-How Matters More than Ever in the Age of AI is featured in O'Dwyer's September 2026 Financial PR/Investor Relations & Professional Services PR Magazine.