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Interview of the week: Simplifying complex cybersecurity events

Interview of the week: Simplifying complex cybersecurity events

by Josh Lusk | Nov 4, 2016 | ETFs, Financial Services, Thought Leadership

Investors watching the evening news have mostly gone blind to the qualities of a “good interview.” But when someone bombs on live TV, it is overwhelmingly apparent, even to the untrained eye. This is partly why we at Gregory FCA place a heavy emphasis on media...
Gregory FCA podcast: The power of storytelling

Gregory FCA podcast: The power of storytelling

by Josh Lusk | Oct 6, 2016 | Financial Services, Financial Trends, Thought Leadership

As the media landscape becomes increasingly fragmented and new technologies come and go, podcasting appears to be one form of news dissemination that’s here to stay. Statistics suggest podcasts are becoming an increasingly prevalent way people get their information....
Navigating the ETF landscape: Exclusive Q&A with ETF Boot Camp mastermind Tom Lydon

Navigating the ETF landscape: Exclusive Q&A with ETF Boot Camp mastermind Tom Lydon

by Josh Lusk | Sep 22, 2016 | Conferences & Events, ETF Marketing, ETFs, Financial Services, Thought Leadership

The exchange-traded fund arena has blossomed in recent years into a diverse investment industry with avenues extending to nearly every nook and cranny of the market. What was once known as a niche product set has proliferated so greatly that Fidelity, John Hancock and...
Humanizing financial brands with good storytelling

Humanizing financial brands with good storytelling

by Josh Lusk | Aug 8, 2016 | Financial Services, Financial Trends, Thought Leadership

Heading into my first job after college graduation, I knew I wanted to work for a top financial PR firm that was not only committed to making a difference for clients, but also a workplace that could challenge me to put my education into practice while investing in...
The DOL’s fiduciary rule: The best marketing for your financial advice business

The DOL’s fiduciary rule: The best marketing for your financial advice business

by Josh Lusk | Apr 4, 2016 | Financial Services, Financial Trends, Retirement, RIAs, Thought Leadership

Don’t look now, but the Department of Labor’s long-debated “fiduciary rule” is expected to be unveiled in Washington, D.C. on Wednesday. The industry has been wringing its hands over the heavily discussed regulation that President Barack Obama has advocated as a way...
Our crystal ball: 4 trends guaranteed to impact financial services PR in 2016

Our crystal ball: 4 trends guaranteed to impact financial services PR in 2016

by Josh Lusk | Jan 4, 2016 | Financial Services, Financial Trends, RIAs, Thought Leadership

Every winter season brings another round of resolutions for the New Year. In the PR world, the resetting of calendars provides agencies representing financial services firms with an opportunity to reevaluate their communications strategies. PR strategies capitalized...
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