by Josh Lusk | Nov 4, 2016 | ETFs, Financial Services, Thought Leadership
Investors watching the evening news have mostly gone blind to the qualities of a “good interview.” But when someone bombs on live TV, it is overwhelmingly apparent, even to the untrained eye. This is partly why we at Gregory FCA place a heavy emphasis on media...
by Josh Lusk | Oct 6, 2016 | Financial Services, Financial Trends, Thought Leadership
As the media landscape becomes increasingly fragmented and new technologies come and go, podcasting appears to be one form of news dissemination that’s here to stay. Statistics suggest podcasts are becoming an increasingly prevalent way people get their information....
by Josh Lusk | Sep 22, 2016 | Conferences & Events, ETF Marketing, ETFs, Financial Services, Thought Leadership
The exchange-traded fund arena has blossomed in recent years into a diverse investment industry with avenues extending to nearly every nook and cranny of the market. What was once known as a niche product set has proliferated so greatly that Fidelity, John Hancock and...
by Josh Lusk | Aug 8, 2016 | Financial Services, Financial Trends, Thought Leadership
Heading into my first job after college graduation, I knew I wanted to work for a top financial PR firm that was not only committed to making a difference for clients, but also a workplace that could challenge me to put my education into practice while investing in...
by Josh Lusk | Apr 4, 2016 | Financial Services, Financial Trends, Retirement, RIAs, Thought Leadership
Don’t look now, but the Department of Labor’s long-debated “fiduciary rule” is expected to be unveiled in Washington, D.C. on Wednesday. The industry has been wringing its hands over the heavily discussed regulation that President Barack Obama has advocated as a way...
by Josh Lusk | Jan 4, 2016 | Financial Services, Financial Trends, RIAs, Thought Leadership
Every winter season brings another round of resolutions for the New Year. In the PR world, the resetting of calendars provides agencies representing financial services firms with an opportunity to reevaluate their communications strategies. PR strategies capitalized...