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Marketing & PR in the age of hyperbole

Marketing & PR in the age of hyperbole

by Josh Lusk | May 4, 2017 | Financial Services, Financial Trends, Thought Leadership

Love him or hate him, the era of President Donald Trump has ushered in – or perhaps solidified – the age of hyperbole. His statements have made words like “huge” and “big-league” a laugh line unto themselves on late night TV and in offices around the country. This...
Media madness: A sweet sixteen bracket for top news of 2017

Media madness: A sweet sixteen bracket for top news of 2017

by Josh Lusk | Mar 23, 2017 | Financial Services, Financial Trends, Thought Leadership

Welcome back, basketball  fans. While you may have your eye on your office bracket, there’s a different kind of madness going on that should have you glued to your TV. No, we’re not talking about which Cinderella team is advancing in the Tournament; we’re talking...
Global newshacking: Harnessing Trump’s rhetoric to land media placements

Global newshacking: Harnessing Trump’s rhetoric to land media placements

by Josh Lusk | Mar 2, 2017 | Financial Services, Financial Trends, Thought Leadership

In this month’s edition of Global Newshacking, we take a look at how firms can weave their corporate narrative into the news stories of the day. Below are five areas we see as prime targets throughout the next several weeks. 1) TRUMP AND DATA Both the Wall Street...
An open letter to advisory firms losing the millennial marketing battle

An open letter to advisory firms losing the millennial marketing battle

by Josh Lusk | Feb 10, 2017 | Financial Services, RIAs, Thought Leadership

Dear Adviser, I’ve spent my whole life as a millennial, or at least as long as the generational classification has existed, but you haven’t seemed to notice. Your ads and your marketing materials prove you don’t understand me. My financial decisions don’t make sense...
A guide to global newshacking

A guide to global newshacking

by Josh Lusk | Feb 1, 2017 | Financial Services, Financial Trends, Thought Leadership

At Gregory FCA, we pay attention to the media. We know what journalists are writing. We know what is being talked about on TV news shows. And, most importantly, we know how to get our clients’ names into the media. Here are some news events we are paying attention to...
Modernize your RIA’s marketing: How to entice, retain and position future leaders

Modernize your RIA’s marketing: How to entice, retain and position future leaders

by Josh Lusk | Nov 16, 2016 | Financial Services, Financial Trends, RIAs, Thought Leadership

A popular theme at IMPACT® 2016 in San Diego revolved around how RIAs can develop future leaders – an interesting topic as America sat on the cusp of electing its own leader. RIAs know they have an aging workforce and face challenges from a succession standpoint if...
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