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Video: Highlights from day 2 of the MarketCounsel Summit

Video: Highlights from day 2 of the MarketCounsel Summit

by Josh Lusk | Dec 7, 2018 | Conferences & Events, Financial Services, Thought Leadership

​The annual MarketCounsel Summit brings together the best and brightest in the industry, from investment advisers to service providers and leading journalists. Gregory FCA covered every angle of this year’s influential event in Las Vegas, with hot topics ranging from...
A modern media relations strategy can’t afford to ignore these emerging outlets

A modern media relations strategy can’t afford to ignore these emerging outlets

by Josh Lusk | Oct 12, 2018 | Company News, Financial Services, Financial Trends, Thought Leadership

Financial services firms have long aspired to capture prestige-enhancing publicity through industry outlets like The Wall Street Journal, Barron’s or the Financial Times. Many put on the full-court press to secure television coverage with CNBC or Bloomberg TV. But...
4 bad PR habits your financial services firm needs to break now

4 bad PR habits your financial services firm needs to break now

by Josh Lusk | Jun 19, 2018 | Financial Services, Financial Trends, Thought Leadership

You can see it now. You’re on the cover of The New York Times. You’re wanted for tomorrow’s special CNBC program. The phones are ringing off the hook from reporters who want your take on the latest industry news. It’s not a far-fetched dream, but it takes work to get...
Becoming a thought leader: 4 ways to get started

Becoming a thought leader: 4 ways to get started

by Josh Lusk | Apr 24, 2018 | Content Marketing, Public Relations, Thought Leadership

You want to get your company’s name out there and start building your brand. You want to be quoted in tier-one news outlets. You want to advance your career. You want to be a keynote speaker. You want to be able to launch a new product with a tweet because everyone is...
Facebook damage control efforts underscore importance of c-suite in crisis communications

Facebook damage control efforts underscore importance of c-suite in crisis communications

by Josh Lusk | Mar 26, 2018 | Financial Services, Financial Trends, Social/Digital Marketing, Thought Leadership

Mark Zuckerberg, you have 487 new notifications. Not from friends, but from inquiring minds in the media. If you think his life is bad as this Cambridge Analytica scandal remains in the headlines, just imagine what life could be like inside your firm should a crisis...
RIA firms: Crypto-proof your business

RIA firms: Crypto-proof your business

by Josh Lusk | Feb 20, 2018 | Financial Services, Financial Trends, RIAs, Thought Leadership

​“I don’t need you. I can just do it myself.” That’s the phrase advisors have feared since the first online discount brokerages started marketing to the average investor. The same feeling that empowered a generation of day-traders, inspired the dawn of the...
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