by Josh Lusk | Jun 7, 2024 | AI, Public Relations
AI can double your content output and reduce social media prep time from days to hours, but it still can’t write a decent media pitch. Michael Smart, the “czar of PR” and CEO of Michael Smart PR, joins Greg Matusky to explore this paradox in the latest episode...
by frogdog tech | May 15, 2024 | Agency/Culture, Company News, Media Relations, Public Relations
When I got started in the agency business in early 2002, one of my first on-the-job learning opportunities came from the factory store for Tasty Baking Co., the manufacturer of one of Philadelphia’s most iconic foods and a former investor relations client of Gregory...
by Josh Lusk | May 15, 2024 | Company News, ETFs, Financial Services, FinTech, Insurance, Investor Relations, Media Relations, Public Relations, Retirement, RIAs
Combined Firm Is Now 6th Largest U.S. Financial Services PR Agency and 36th Overall PHILADELPHIA & BOSTON — May 14, 2024 — Gregory FCA, one of the nation’s top 40 largest public relations firms, has acquired BackBay Communications, a specialized financial...
by Josh Lusk | Apr 9, 2024 | Agency/Culture, Company News, Public Relations, Real Estate
Gregory FCA proudly celebrates being named the best real estate public relations firm in the Mid-Atlantic region for the fourth consecutive year by the Mid-Atlantic Real Estate Journal. This recognition highlights Gregory FCA’s continued excellence and dedication to...
by Josh Lusk | Mar 8, 2024 | Agency/Culture, Public Relations
Inspiring Career Advice for the Next Generation of Women Leaders in PR On International Women’s Day, we want to recognize and celebrate Gregory FCA’s incredible women leaders and share their best advice for women growing their careers. At Gregory FCA,...
by Josh Lusk | Feb 7, 2024 | ETF Launch, ETF Marketing, ETFs, Public Relations
Whether it’s your first or fiftieth ETF launch, you can draw from a wide range of marketing and PR strategies to drive attention to your fund before, during, and after launch day. The work of building awareness should start weeks, if not months, before the launch of...
