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3 pieces of content to publish around every conference you attend

3 pieces of content to publish around every conference you attend

by Josh Lusk | Aug 22, 2024 | Conferences & Events, Content Marketing, Cybersecurity, Public Relations

The most shared story around RSAC this year wasn’t an article in TechCrunch or Wired or Dark Reading. It wasn’t anything written by a reporter. It was the FBI’s agenda for the show — sessions led by its spokespeople and what was happening at its booth. It had 493...
New Study from Gregory FCA Finds That AI-Enablement Increases Firmwide Productivity 10.2% While Spurring Client and Employee Retention

New Study from Gregory FCA Finds That AI-Enablement Increases Firmwide Productivity 10.2% While Spurring Client and Employee Retention

by Josh Lusk | Aug 13, 2024 | AI, Company News, Public Relations

One of the world’s first public relations agencies to become AI-enabled has completed a study of the impact of generative AI technologies on productivity. Gregory FCA, the 36th largest PR firm in the U.S., has discovered that the safe and effective deployment of...
Advisors and PR pros, this is your time to shine

Advisors and PR pros, this is your time to shine

by Mark Grandstaff | Aug 6, 2024 | Financial Services, Financial Trends, Media Relations, Public Relations, RIAs

In a perfect storm of market volatility, financial professionals must move with speed and calm confidence. That goes for the PR and marketing professionals who work alongside those financial professionals, too. To set the stage: A weaker-than-expected jobs report, a...
The principles and practices behind successful AI adoption

The principles and practices behind successful AI adoption

by Josh Lusk | Aug 2, 2024 | AI, Public Relations

AI is transforming the PR industry in ways many leaders haven’t fully grasped yet. Employees on the ground are driving this change, often without the knowledge or guidance of their bosses. This grassroots adoption of AI tools brings both incredible opportunities...
The principles and practices behind successful AI adoption

The principles and practices behind successful AI adoption

by Josh Lusk | Aug 2, 2024 | AI, Public Relations

AI is transforming the PR industry in ways many leaders haven’t fully grasped yet. Employees on the ground are driving this change, often without the knowledge or guidance of their bosses. This grassroots adoption of AI tools brings both incredible opportunities...
What Compiler’s Mike Farrell looks for in a story

What Compiler’s Mike Farrell looks for in a story

by Josh Lusk | Aug 2, 2024 | Cybersecurity, Media Relations, Public Relations

I’ve been following Mike Farrell’s reporting for years, from his time at the Boston Globe to POLITICO to CyberScoop. So when I saw he was launching a new media outlet called Compiler, I was eager to see what he had up his sleeve.  Launched in 2024, Compiler is focused...
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