by Josh Lusk | Sep 26, 2024 | Cybersecurity, Media Relations, Public Relations
Everyone wants their own DBIR. The ubiquitous annual report from Verizon is one of the most widely known and cited cybersecurity reports, spawning headlines and conversations as soon as it’s released. Original research is indeed one of your best bets for attracting...
by Josh Lusk | Sep 23, 2024 | Financial Services, Media Relations, Public Relations
The best pitch Paul Lim ever received was two sentences long. Paul, once a reporter at top-tier publications and columnist at The New York Times, saw his share of good and bad pitches, as well as the ways financial services executives position themselves as trusty...
by Josh Lusk | Sep 23, 2024 | Financial Services, Media Relations, Public Relations
The best pitch Paul Lim ever received was two sentences long. Paul, once a reporter at top-tier publications and columnist at The New York Times, saw his share of good and bad pitches, as well as the ways financial services executives position themselves as trusty...
by Mark Grandstaff | Aug 6, 2024 | Financial Services, Financial Trends, Media Relations, Public Relations, RIAs
In a perfect storm of market volatility, financial professionals must move with speed and calm confidence. That goes for the PR and marketing professionals who work alongside those financial professionals, too. To set the stage: A weaker-than-expected jobs report, a...
by Josh Lusk | Aug 2, 2024 | Cybersecurity, Media Relations, Public Relations
I’ve been following Mike Farrell’s reporting for years, from his time at the Boston Globe to POLITICO to CyberScoop. So when I saw he was launching a new media outlet called Compiler, I was eager to see what he had up his sleeve. Launched in 2024, Compiler is focused...
by Josh Lusk | Aug 2, 2024 | Cybersecurity, Media Relations, Public Relations
I’ve been following Mike Farrell’s reporting for years, from his time at the Boston Globe to POLITICO to CyberScoop. So when I saw he was launching a new media outlet called Compiler, I was eager to see what he had up his sleeve. Launched in 2024, Compiler is focused...
