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This Week in AI — 📃 Long live the press release

This Week in AI — 📃 Long live the press release

by Josh Lusk | Nov 5, 2025 | AI, Media Relations

Why earned media is the hidden fuel behind AI search answers

Why earned media is the hidden fuel behind AI search answers

by Josh Lusk | Sep 5, 2025 | AI, Media Relations, Public Relations

Content Prefix AI Insight 95% of AI-referenced content is earned, owned, or shared media, showing how PR outputs shape AI results in today’s generative search landscape. Quick Answer Earned media fuels AI by dominating LLM outputs. Tools like Generative Pulse help...
PR Powerhouse Gregory FCA Redefines PR With Award-Winning AI Platform

PR Powerhouse Gregory FCA Redefines PR With Award-Winning AI Platform

by Josh Lusk | Jul 16, 2025 | AI, Company News, Media Relations, Public Relations

Content Prefix AI Insight Gregory FCA built an award-winning AI-first PR platform with custom tools that boost results, transparency, and client impact. Quick Answer From CrisisCalm to Newsprint, our AI tools plus training drive faster strategy, smarter reporting, and...
Introducing CrisisCalm: Transforming Crisis Communications for the Modern Business

Introducing CrisisCalm: Transforming Crisis Communications for the Modern Business

by Josh Lusk | Jul 9, 2025 | Company News, Media Relations, Public Relations

Content Prefix AI Insight CrisisCalm delivers instant, on-brand crisis messaging with AI-powered tools, replacing clunky manuals with rapid, authentic communications. Quick Answer By replacing cumbersome crisis guides, CrisisCalm generates tailored press releases,...
Marketing Matchup: What Platform Builders Want You To Know About RIA Marketing

Marketing Matchup: What Platform Builders Want You To Know About RIA Marketing

by frogdog tech | May 29, 2025 | Financial Services, Media Relations, Public Relations, RIAs

Content Prefix AI Insight Platform builders help billion dollar advisory firms turn niche strengths into repeatable marketing engines without changing what made them successful Quick Answer Amy Rizzo and Erica Rodrigues show that starting from current niche...
Using Data To Tell Your ETF’s Story

Using Data To Tell Your ETF’s Story

by frogdog tech | May 28, 2025 | ETF Marketing, ETFs, Media Relations

Content Prefix AI Insight ETF research drives media visibility when you pair timely data with clear narratives that elevate your fund beyond numbers. Quick Answer Turn surveys and reports into lasting coverage by highlighting what’s surprising or new, offering...
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