by Josh Lusk | Jan 10, 2025 | Conferences & Events, Consumer Tech, Health Tech
Every January our team is on the ground in Las Vegas, helping clients connect with reporters, fuel their social channels, and create content. We also send a team to attend keynotes and scour the show floor for trends in technology and storytelling, including what the...
by Josh Lusk | Nov 29, 2023 | AI, Conferences & Events, Consumer Tech, Gaming/esports, Health Tech
We’re weeks away from CES 2024, and everyone is busy finalizing plans. As you prep media materials and review your travel and timing, questions will inevitably arise. Should we sign up for the pre-show media-only events? How are we actually going to stand out among...
by Josh Lusk | Nov 6, 2023 | Conferences & Events, Consumer Tech, Gaming/esports, Health Tech
CES has long been an incredible opportunity to get in front of reporters and earn the kind of press coverage that launches startups to fame, builds buzz for emerging tech categories, and cements the must-have products for the year. If you do it right. While every CES...
by Josh Lusk | Nov 4, 2023 | Conferences & Events, Consumer Tech, Gaming/esports, Health Tech, Media Relations, Public Relations
CES is one of the biggest opportunities you’ll have all year to make your product and your company known. The only trick is standing out among more than 3,500 consumer electronics companies, most of them vying for the attention of the thousands of media likely to...
by Josh Lusk | Feb 7, 2023 | Conferences & Events, Consumer Tech, Gaming/esports, Health Tech
CES has long been a place for tech companies to showcase their latest and greatest products. The only challenge is how to stand out among thousands of other companies looking for media coverage. Each year, exhibitors battle for attention. But if you want to attract...
by Josh Lusk | Jan 9, 2023 | Conferences & Events, Consumer Tech, Gaming/esports, Health Tech, Media Relations
After months of planning and a week in Vegas, another CES is in the books. But whether you left the show with momentum to spare or your CES appearance never quite picked up steam, there are steps you can take now to wring as much value as possible out of your CES...
