by Josh Lusk | Jun 12, 2020 | Gaming/esports, Public Relations, Social/Digital Marketing
If the pandemic has taught esports marketers anything, it’s that they shouldn’t sleep on Twitter. Just as stay-at-home orders were put in place around the country, Twitter saw a significant spike in gaming conversations. In the second half of March, there was a 71%...
by Josh Lusk | May 5, 2020 | Gaming/esports, Public Relations, Social/Digital Marketing
Professional gamers, streamers, content creators, and other influencers can help any gaming or esports brand reach new audiences, but how do you get started? How can you find and choose the right partner? What does a successful influencer marketing program look like?...
by Josh Lusk | Apr 24, 2020 | Gaming/esports, Public Relations, Social/Digital Marketing
When you launch a game or gaming product, the difference between a success and a flop often comes down to attention. You might be introducing an amazing new game or a gaming product that’s years ahead of everything else, but if no one’s talking about it, you’ll never...
by Josh Lusk | Apr 21, 2020 | Content Marketing, Gaming/esports
Gaming and esports are billion-dollar industries, earning more revenue than movies and music combined. But many gaming companies still struggle to earn coverage in major media. That’s a problem, especially for the gaming companies that want to become a true lifestyle...
by Josh Lusk | Apr 15, 2020 | Event Strategy, Gaming/esports, Public Relations
Since you learned E3 was canceled and Gamescom is expected to go digital, you’ve likely been scrambling to replace just about every idea on your marketing calendar for your upcoming launch. It’s obviously hard to replace an event that brings together media,...
by Josh Lusk | Jan 10, 2020 | Conferences & Events, Consumer Tech, Gaming/esports, Health Tech
CES 2020 gathered some of the most creative companies in tech to show off their new devices for smart homes, gaming, health tech, and more. We were out on the show floor helping clients connect with media, but we also took a walk around to see what’s trending in...
