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The branding fallacy: How financial firms get it wrong

The branding fallacy: How financial firms get it wrong

by Josh Lusk | Jan 4, 2019 | Company News, Financial Services, Financial Trends, FinTech, Retirement, RIAs

Running a fast-growing PR firm that services clients across the technology, financial services, health care and real estate industries has enabled me to see up close how businesses of different size, scope and target audience approach their marketing efforts....
Revisiting a volatile discussion: How a market downturn can help advisers affirm their value

Revisiting a volatile discussion: How a market downturn can help advisers affirm their value

by Josh Lusk | Dec 20, 2018 | Financial Services, Financial Trends, FinTech, Retirement, RIAs

A little more than four years ago in this blog, we observed that market downturns and volatile performance offer opportunities for advisers to affirm their value to clients. How? By coaching them through potentially emotional and reactive situations. The high...
Video: MarketCounsel Summit day 1 highlights

Video: MarketCounsel Summit day 1 highlights

by Josh Lusk | Dec 5, 2018 | Conferences & Events, Financial Services, FinTech, Retirement, RIAs

Our team is on site at The MarketCounsel Summit capturing the best takeaways from the all-star speaker lineup. MarketCounsel represents the industry’s capstone event each year, bringing together the leadership of the country’s preeminent independent investment...
Podcast: Why culture and personality matter when building a marketing team

Podcast: Why culture and personality matter when building a marketing team

by Josh Lusk | Sep 7, 2018 | Financial Services, FinTech, RIAs

In this podcast, Frank Macinsky, vice president of marketing at Robust Wealth in Lambertville, N.J., discusses fundamental aspects of team building with Joe Anthony, president of financial services at Gregory FCA. “It’s easy to think about what a candidate might bring...
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