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Unlocking Private Equity Portfolio Company Exit Value Through Strategic PR

Unlocking Private Equity Portfolio Company Exit Value Through Strategic PR

by frogdog tech | Feb 10, 2025 | Financial Services, Public Relations, Social/Digital Marketing

All signs point to an improving exit environment for private markets. But tailwinds alone aren’t enough. Strategic public relations and marketing will be force multipliers for private equity firms and their portfolio companies as they take advantage of favorable...
How Tariff Talk Influences Financial Services Storytelling

How Tariff Talk Influences Financial Services Storytelling

by frogdog tech | Feb 4, 2025 | ETFs, Financial Services, RIAs

News of the Trump administration’s (paused, for the moment) tariffs on Canadian and Mexican imports sent media and financial services professionals scrambling to answer two questions: “What does my audience need to know right now?” followed by, “What are the second-...
Marketing ETFs in Trump’s Second Term

Marketing ETFs in Trump’s Second Term

by frogdog tech | Jan 21, 2025 | ETF Marketing, ETFs, Financial Services

As the Trump administration takes office, ETF issuers face an environment marked by both uncertainty and opportunity. Although many questions remain about which legislative measures will actually materialize, early signs suggest the ETF industry is poised to benefit...
Marketing ETFs in Trump’s Second Term

Marketing ETFs in Trump’s Second Term

by Mark Grandstaff | Jan 21, 2025 | ETF Marketing, ETFs, Financial Services

As the Trump administration takes office, ETF issuers face an environment marked by both uncertainty and opportunity. Although many questions remain about which legislative measures will actually materialize, early signs suggest the ETF industry is poised to benefit...
Wealth management needs more specialized AI tools

Wealth management needs more specialized AI tools

by Josh Lusk | Dec 20, 2024 | AI, Financial Services, FinTech

Wealth management is teetering between cautious adoption and total transformation around AI. But the firms that succeed won’t rely on generic tools. They’ll embrace AI tailored to their strategies and clients’ needs. Spenser Segal, Founder and CEO of ActiFi, joins...
SuperInvestor lessons: Performance and storytelling go hand in hand

SuperInvestor lessons: Performance and storytelling go hand in hand

by Mark Grandstaff | Dec 2, 2024 | Conferences & Events, Financial Services, Financial Trends, Thought Leadership

SuperInvestor, Europe’s annual gathering of private markets fund managers and investors, took place among the yachts and luxury car showrooms of Monaco. While there was plenty of glitz in the surroundings, the conference itself was focused on some of the grittier...
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