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How Should You Leverage Financial Industry Awards?

How Should You Leverage Financial Industry Awards?

by frogdog tech | Sep 9, 2025 | AI, Event Strategy, Financial Services, Public Relations, RIAs

Content Prefix AI Insight Financial industry awards are more than badges. They act as authority signals that influence both human trust and generative AI discovery online. Quick Answer Use your award as a marketing asset by placing it on your website, client...
Lessons From The Exchange’s Masterclass Stage Talks

Lessons From The Exchange’s Masterclass Stage Talks

by Mark Grandstaff | Feb 20, 2024 | ETFs, Event Strategy, Financial Services

The 2024 Exchange ETF Conference showed how much the ETF industry has matured over the years as a full partner in the delivery of holistic financial advice. The programming alone justified attendance, including the likes of Dr. David Kelly, J.P. Morgan’s chief global...
How a cybersecurity startup is handling the pandemic

How a cybersecurity startup is handling the pandemic

by Josh Lusk | Jun 15, 2020 | Cybersecurity, Event Strategy, Media Relations

It’s a challenging time for any business, but especially for startups. And while it might not be the best environment for raising your next round, there’s a lot to be learned from companies bringing their ideas and products to life in a year like 2020. From a lack of...
How to retool your conference strategy when events are canceled and postponed

How to retool your conference strategy when events are canceled and postponed

by Josh Lusk | Apr 20, 2020 | Cybersecurity, Event Strategy, Public Relations, Social/Digital Marketing

Black Hat and Defcon are both still on as of right now, but a number of conferences have been canceled, postponed, or turned into virtual events. ZDNet has a running list of canceled cybersecurity shows. So what are your options for prospecting, networking, and...
3 product launch PR strategies for gaming companies when live events are canceled

3 product launch PR strategies for gaming companies when live events are canceled

by Josh Lusk | Apr 15, 2020 | Event Strategy, Gaming/esports, Public Relations

Since you learned E3 was canceled and Gamescom is expected to go digital, you’ve likely been scrambling to replace just about every idea on your marketing calendar for your upcoming launch. It’s obviously hard to replace an event that brings together media,...
CES 2020 live blog: What we’re seeing on the show floor

CES 2020 live blog: What we’re seeing on the show floor

by Josh Lusk | Jan 6, 2020 | Event Strategy

Gregory FCA is on the ground at CES 2020 helping clients connect with media, create content, and build momentum for the year ahead. As usual, we’re also keeping an eye on the newest smart home, security, health, and gaming technology. Follow along with our CES...
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