by Josh Lusk | May 15, 2024 | Company News, ETFs, Financial Services, FinTech, Insurance, Investor Relations, Media Relations, Public Relations, Retirement, RIAs
Combined Firm Is Now 6th Largest U.S. Financial Services PR Agency and 36th Overall PHILADELPHIA & BOSTON — May 14, 2024 — Gregory FCA, one of the nation’s top 40 largest public relations firms, has acquired BackBay Communications, a specialized financial...
by Mark Grandstaff | Feb 20, 2024 | ETFs, Event Strategy, Financial Services
The 2024 Exchange ETF Conference showed how much the ETF industry has matured over the years as a full partner in the delivery of holistic financial advice. The programming alone justified attendance, including the likes of Dr. David Kelly, J.P. Morgan’s chief global...
by Josh Lusk | Feb 7, 2024 | ETF Launch, ETF Marketing, ETFs, Public Relations
Whether it’s your first or fiftieth ETF launch, you can draw from a wide range of marketing and PR strategies to drive attention to your fund before, during, and after launch day. The work of building awareness should start weeks, if not months, before the launch of...
by Mark Grandstaff | Apr 18, 2023 | Content Marketing, ESG, ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends
The theme for Earth Day 2023, “Invest in Our Planet,” comes at a challenging time for sustainable investing. The ESG movement is facing significant political pressure, while market turmoil and the recent banking crisis have limited funding to climate startups. ...
by Mark Grandstaff | Mar 3, 2023 | Conferences & Events, ETF Launch, ETF Marketing, ETFs, Financial Services, Media Relations
The timing of 2023 Exchange: An ETF Experience last month could not have been more appropriate as the industry just celebrated the 30-year anniversary of the first ETF (SPDR S&P 500 ETF Trust) on Jan. 22. The three-day Exchange event in Miami Beach brought...
by Mark Grandstaff | Dec 21, 2022 | Conferences & Events, ESG, ETF Launch, ETF Marketing, ETFs, Public Relations
Wedged between larger custodian conferences and other year-end industry summits, the Fall 2022 ETP Forum in New York brought together some of the nation’s best thinkers in investment management, exchange-traded products and ESG. A few key takeaways emerged from the...
