by Josh Lusk | Sep 14, 2018 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends
Another busy summer flew by at Gregory FCA, and we know our financial services clients didn’t feel a slowdown either as the longest-running bull market ever raged on. Despite this, hopefully everyone took some time off to recharge on a beach, lake or mountain! As...
by Josh Lusk | Oct 27, 2016 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends
In a world of one-person shops and billion-dollar asset managers, some midsized RIAs struggle with an identity crisis when it comes to connecting with potential clients. It’s no secret that financial services firms in general have had a difficult time relating to...
by Josh Lusk | Jul 25, 2016 | ETF Launch, ETFs, Financial Services, Financial Trends
What makes for a successful ETF launch? If the panel I recently moderated at the annual Global Indexing and ETFs conference – and my own professional experience – is any indication, there’s no simple answer to this question. Considering Gregory FCA is a top 5 PR firm...
by Josh Lusk | Feb 11, 2016 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends
Last week, thousands of RIA industry insiders gathered in Orlando, Fla. for the National LINC conference hosted by TD Ameritrade Institutional. LINC is an acronym for “learn, inspire, network and collaborate,” and the conference is meant to serve as a venue for the...
by Josh Lusk | Aug 12, 2015 | ETF Launch, Financial Services, RIAs
Here at Gregory FCA, we have the privilege of working with firms who are looking to catalyze growth for the future and are using the current strength of their business to bolster their marketing and communications plans to ensure that their businesses are in shape to...
by Josh Lusk | Jun 10, 2015 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends
Social media has transformed the way people communicate with each other and how brands represent themselves. With today’s social tools, a reputation can be tarnished instantly by a spiteful client. We’re no longer judged as a book is by its cover, but rather by the...
