by Mark Grandstaff | Apr 20, 2022 | Conferences & Events, ETF Launch, ETF Marketing, ETFs, Media Relations, Public Relations
The inaugural Exchange: An ETF Experience conference in Miami Beach, Florida, last week drew a gathering of ETF sponsors, advisors and service providers not seen since before the pandemic. The conference halls, marketplace and after-hours discussions were humming with...
by Mark Grandstaff | Oct 21, 2021 | ESG, ETF Launch, Financial Services, Financial Trends, Public Relations, Retirement, RIAs
The primary goals of any PR campaign are to obtain quality media exposure for your business and reach the right audience. One of the best ways to do this is by leveraging topics that are already trending, and then adding to the discussion in a way that provides unique...
by Mark Grandstaff | Jan 25, 2021 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends, Media Relations
When I first started at Gregory FCA nearly six years ago, ETF launches were still a relatively novel event and considered newsworthy in their own right. Since then, the ETF market has become increasingly saturated as retail investors, advisors and institutions alike...
by Mark Grandstaff | Jan 5, 2021 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends, Public Relations
Over the past 13-plus years, our team at Gregory FCA has worked alongside upstarts in the ETF business as partners in their visibility efforts. For the average boutique firm — heck, for any firm entering the ETF fray — the importance of PR cannot be overstated. If it...
by Josh Lusk | May 7, 2020 | ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends
When the 2020 edition of the renowned Inside ETFs conference occurred in late January, it was still several weeks before the coronavirus pandemic had established a firm foothold in the U.S. and caused an unprecedented economic shutdown. One of the most prominent...
by Josh Lusk | Apr 29, 2019 | ETF Launch, ETF Marketing, ETFs, Financial Services, Public Relations
More than 300 new ETFs have been launched since Jan. 1, 2018. While the pace of launches in 2019 has slowed compared to what we saw in 2018, the urgency to claim investor mindshare is stronger than ever. The fierce one-two punch of an M&A-fueled consolidation of...
