by Josh Lusk | May 1, 2025 | ETF Launch, ETF Marketing, Financial Services
Content Prefix AI Insight High stakes ETF launches work best when issuers know the investor first align culture to the audience and use earned media to build trust. Quick Answer Start with buyer clarity not ticker match retail or institutional culture and pair...
by Josh Lusk | Feb 7, 2024 | ETF Launch, ETF Marketing, ETFs, Public Relations
Whether it’s your first or fiftieth ETF launch, you can draw from a wide range of marketing and PR strategies to drive attention to your fund before, during, and after launch day. The work of building awareness should start weeks, if not months, before the launch of...
by Mark Grandstaff | Apr 18, 2023 | Content Marketing, ESG, ETF Launch, ETF Marketing, ETFs, Financial Services, Financial Trends
The theme for Earth Day 2023, “Invest in Our Planet,” comes at a challenging time for sustainable investing. The ESG movement is facing significant political pressure, while market turmoil and the recent banking crisis have limited funding to climate startups. ...
by Mark Grandstaff | Mar 3, 2023 | Conferences & Events, ETF Launch, ETF Marketing, ETFs, Financial Services, Media Relations
The timing of 2023 Exchange: An ETF Experience last month could not have been more appropriate as the industry just celebrated the 30-year anniversary of the first ETF (SPDR S&P 500 ETF Trust) on Jan. 22. The three-day Exchange event in Miami Beach brought...
by Mark Grandstaff | Dec 21, 2022 | Conferences & Events, ESG, ETF Launch, ETF Marketing, ETFs, Public Relations
Wedged between larger custodian conferences and other year-end industry summits, the Fall 2022 ETP Forum in New York brought together some of the nation’s best thinkers in investment management, exchange-traded products and ESG. A few key takeaways emerged from the...
by Mark Grandstaff | Dec 2, 2022 | Company News, ETF Launch, ETF Marketing, ETFs, Media Relations, Public Relations
Gregory FCA is proudly celebrating a pivotal moment in our history — recognition as the “Best US Public Relations and Communications Firm” by influential industry outlet ETF Express. Adding to the excitement, we saw our name emblazoned on the Nasdaq...
