by Josh Lusk | May 7, 2020 | Cybersecurity
Zohar Rozenberg is Chief Strategy Officer at Elron. He’s a former head of IDF’s Cyber Department and retired as a colonel after 20 years of service. As someone who knows the industry inside and out and as an investor keyed into what’s happening and what’s next for...
by Josh Lusk | Apr 20, 2020 | Cybersecurity, Event Strategy, Public Relations, Social/Digital Marketing
Black Hat and Defcon are both still on as of right now, but a number of conferences have been canceled, postponed, or turned into virtual events. ZDNet has a running list of canceled cybersecurity shows. So what are your options for prospecting, networking, and...
by Josh Lusk | Apr 14, 2020 | Cybersecurity, Public Relations
At RSAC, coronavirus was on everyone’s mind, but it was just one story out of the show. There was also news about election hacking, nation state attacks, and IoT vulnerabilities. Now COVID-19 has eclipsed all other stories. But the media is still looking for helpful...
by Josh Lusk | May 19, 2019 | Cybersecurity, Public Relations
Cybersecurity startups tend to devote more time to R&D than marketing. Which makes sense. But at a certain point, marketing has to be part of the picture. Whether you’re seeking funding, targeting customers, or expanding your story to new audiences, you’ll need to...
by Josh Lusk | Apr 1, 2019 | Conferences & Events, Cybersecurity, Event Strategy
If you’re attending Black Hat 2019 and media coverage is one of your goals, it helps to know what will be top of mind for reporters. No matter what research you have to reveal, having a good news hook can be key to coverage. We helped client Sixgill earn coverage...
by Josh Lusk | Mar 1, 2019 | Conferences & Events, Cybersecurity, Event Strategy
We’re headed to RSA Conference 2019 along with 50,000 other attendees, exhibitors, speakers, and media. If media coverage is one of your big goals at the show, it helps to know what’s top of mind for reporters as they head to San Francisco. What stories are...
