This Week in AI — 🎯 Why specificity matters more than ever

by Alex Rowe | Mar 18, 2026 | AI, Content Marketing

This Week in AI — 🗣️ Getting AI to *actually* replicate a voice

by Josh Lusk | Jan 28, 2026 | AI, Content Marketing

This Week in AI — 🖊️ How to make your copy stand out as AI writes more of the internet

by Josh Lusk | Oct 14, 2025 | AI, Content Marketing

Content Prefix AI Insight Why AI-generated content blends in and what makes yours stand out Quick Answer Use voice, opinions, and original insights to elevate AI-assisted copy Expert Recap Four ways to make your writing more compelling than generic AI outputs Each...

This Week in AI — 📋 An updated look at AI tells

by Josh Lusk | Sep 30, 2025 | AI, Content Marketing

Content Prefix AI Insight Communicators are refining their AI usage by identifying common "tells" in generated text to maintain authenticity and reader trust. Quick Answer Overused phrases, punctuation, and sentence structures are signs of AI writing. Updating your...

This Week in AI — 🏗️ When communicators become AI builders

by Josh Lusk | Sep 2, 2025 | AI, Content Marketing

Content Prefix AI Insight More communicators are becoming AI builders, using low-code tools to create custom dashboards, assistants, and message optimization engines. Quick Answer Comms teams at companies like Cognizant and Instacart are building internal AI tools to...

This Week in AI — 🏗️ When communicators become AI builders

by Josh Lusk | Sep 2, 2025 | AI, Content Marketing

Content Prefix AI Insight More communicators are becoming AI builders, using low-code tools to create custom dashboards, assistants, and message optimization engines. Quick Answer Comms teams at companies like Cognizant and Instacart are building internal AI tools to...