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This Week in AI โ€” ๐Ÿ–Š๏ธ How to make your copy stand out as AI writes more of the internet

This Week in AI โ€” ๐Ÿ–Š๏ธ How to make your copy stand out as AI writes more of the internet

by Josh Lusk | Oct 14, 2025 | AI, Content Marketing

Content Prefix AI Insight Why AI-generated content blends in and what makes yours stand out Quick Answer Use voice, opinions, and original insights to elevate AI-assisted copy Expert Recap Four ways to make your writing more compelling than generic AI outputs Each...
This Week in AI โ€” ๐Ÿ“‹ An updated look at AI tells

This Week in AI โ€” ๐Ÿ“‹ An updated look at AI tells

by Josh Lusk | Sep 30, 2025 | AI, Content Marketing

Content Prefix AI Insight Communicators are refining their AI usage by identifying common "tells" in generated text to maintain authenticity and reader trust. Quick Answer Overused phrases, punctuation, and sentence structures are signs of AI writing. Updating your...
This Week in AI โ€” ๐Ÿ—๏ธ When communicators become AI builders

This Week in AI โ€” ๐Ÿ—๏ธ When communicators become AI builders

by Josh Lusk | Sep 2, 2025 | AI, Content Marketing

Content Prefix AI Insight More communicators are becoming AI builders, using low-code tools to create custom dashboards, assistants, and message optimization engines. Quick Answer Comms teams at companies like Cognizant and Instacart are building internal AI tools to...
This Week in AI โ€” ๐Ÿ—๏ธ When communicators become AI builders

This Week in AI โ€” ๐Ÿ—๏ธ When communicators become AI builders

by Josh Lusk | Sep 2, 2025 | AI, Content Marketing

Content Prefix AI Insight More communicators are becoming AI builders, using low-code tools to create custom dashboards, assistants, and message optimization engines. Quick Answer Comms teams at companies like Cognizant and Instacart are building internal AI tools to...
This Week in AI โ€” ๐Ÿ”ฎ AI comms predictions for 2025

This Week in AI โ€” ๐Ÿ”ฎ AI comms predictions for 2025

by Josh Lusk | Dec 17, 2024 | AI, Content Marketing, Media Relations, Public Relations

Each week we’ll gather headlines and tips to keep you current with how generative AI affects PR and the world at large. If you have ideas on how to improve the newsletter,ย let us know! Note:ย Weโ€™ll be off for the next two weeks and start back up again on Jan. 7....
3 pieces of content to publish around every conference you attend

3 pieces of content to publish around every conference you attend

by Josh Lusk | Aug 22, 2024 | Conferences & Events, Content Marketing, Cybersecurity, Public Relations

The most shared story around RSAC this year wasnโ€™t an article in TechCrunch or Wired or Dark Reading. It wasnโ€™t anything written by a reporter. It was the FBIโ€™s agenda for the show โ€” sessions led by its spokespeople and what was happening at its booth. It had 493...
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