Rocco Aloe knows what makes a story land and how to tailor outreach to appeal to each outlet. A former television news producer turned PR pro, he brings a newsroom mindset to financial services communications, helping RIAs, wealth tech firms, and other financial services companies stand out with consistent, high-impact media coverage.
At Gregory, Rocco leads media relations efforts across his team and supports across the financial services department, securing regular placements in top national, regional, and trade publications, broadcast outlets, and podcasts, including The Wall Street Journal, Marketwatch, Yahoo! Finance, CityWire RIA, and FOX5 New York. He’s known for building and maintaining strong relationships with reporters and clients alike. Rocco helps foster the development of younger colleagues, whether it’s discussing best practices around media engagement or the nuances of client relations.
Before joining Gregory, Rocco spent 13 years in local and national newsrooms at News 12 Connecticut, WBTV, Charlotte’s CBS affiliate, and FOX News Channel. Outside of work, he enjoys spending time with his family, following New York sports, and the occasional round of golf.