Katie Vroom doesn’t just land headlines; she builds momentum. As Senior Vice President at Gregory, she leads integrated media strategy for clients across supply chain & logistics and the nonprofit sector, bringing a combination of sharp instincts, strategic counsel, compelling storytelling and creative execution to every engagement.
Katie has a rare knack for finding the story when it’s not obvious, seeing angles others miss, and building campaign strategies that resonate at the national level. She’s been a media matchmaker since day one, honing her instincts over more than 15 years in agency settings and building a uniquely wide-ranging client roster from adtech to cleantech, crypto to education. That cross-sector expertise makes her a creative force, always finding fresh ways to pitch niche stories and help clients break through crowded news cycles.
Clients value her ability to make complex subjects resonate, her steady hand on fast-moving campaigns, and her unwavering hustle. If something isn’t working, Katie pivots — quickly, strategically, and always with the end goal in sight. Her campaigns have helped shape public conversation and drive real business outcomes, from award-winning nonprofit visibility to media work that contributed to a $1.5B client acquisition. Inside the agency, Katie leads a high-performing team known for going above and beyond — not just to hit KPIs, but to surprise and delight clients along the way.
Now based in Charleston, Katie swapped NYC city commutes for salt air and hasn’t looked back. Katie, her husband, and two daughters spend as much time near the water as possible — beach days, pool hangs, and boating adventures included.