Greg has always seen the future — and built toward it. A magazine writer-turned-entrepreneur, Greg founded Gregory in the basement of his home in 1990 and grew it into one of the largest public relations firms in the country, with offices in New York, Philadelphia, Boston, and London. Along the way, he’s helped shape the careers of more than 2,500 communications professionals and built a 130-person agency grounded in the power of storytelling and fueled by emerging technologies.
As AI reshapes the industry, Greg is focused on how humans and machines will collaborate to structure, move, and incite stories. For him, PR has always been about evolution, and his agency reflects that. At home, he’s surrounded by fellow entrepreneurs: his family. Their dinners are board meetings, their vacations brainstorming sessions. It’s all part of a life built around acting on opportunities and helping others do the same.