Bill Haynes helps financial services brands define who they are and make sure the right people hear it. As Executive Vice President and Managing Director of Financial Services at Gregory, he develops strategic, integrated communications programs that elevate brand narratives and drive real business outcomes. From brand positioning and messaging architecture to co-branded campaigns and media relationships, Bill’s work helps clients in private markets, fintech, and investment management build credibility and accelerate growth.
Before joining Gregory, Bill founded BackBay Communications, a leading financial services communications agency with offices in Boston and London. After nearly two decades building BackBay into a trusted partner for global financial firms, he merged the company with Gregory in 2024. His earlier career includes senior roles at top-tier financial PR firms in Boston and New York.
Clients rely on Bill’s clear strategic thinking, thoughtful leadership, and unwavering commitment to their success. He’s known for being collaborative, insightful, and just plain easy to work with. When he’s not guiding clients or mentoring teams, you’ll find him skiing, biking, reading, or behind a camera lens. His philosophy? Set the bar high, lead with curiosity, and make room for fun along the way.