Retrospekt
Retrospekt partnered with Gregory to boost national visibility through a PR campaign that celebrated its nostalgic appeal and secured top-tier coverage in outlets like TODAY, Bloomberg, and GQ.
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Consumer Tech
Whether you’re launching a product or scaling a category, consumer tech PR requires staying relevant while building authority. Gregory secures product reviews, influencer coverage, and thought-leadership platforms that drive trust and long-term visibility. From wearables to smart home to apps, we help you break through and stay top-of-mind — even in crowded categories.
What We Help Clients With
- Brand strategy, messaging, and positioning
- Media training
- Thought leadership and content development
- Top-tier and trade media outreach
- Awards and speaking engagements
- Crisis communications
- Event communications and user conference support
- Website development
- Creative Collateral
- Video Production
- Social Media Strategy and Execution
- Digital Marketing
- Investor Marketing and Engagement
Case Studies
SCUF Gaming
SCUF Gaming expanded beyond esports with a PR campaign that secured 1,000+ media placements and positioned its controllers as essential for gamers at every level.
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FAQ
Because innovation alone won’t win the market. Consumers see countless devices and apps every day. You need PR to build visibility, credibility and buzz so your product gets noticed, trusted and adopted.
You want a partner that understands both consumer behavior and tech. Look for a firm that:
- Has experience launching consumer devices, apps, or platforms.
- Knows how to translate specs into benefits people care about.
- Has relationships with tech, lifestyle, and mainstream media.
- Understands influencers, consumer review culture, and digital ecosystems.
- Market saturation: So many new devices and apps that standing out is hard.
- Trust & credibility: Consumers are skeptical, especially about claims, specs, battery life, privacy.
- Rapid cycles: Product launches, updates, reviews — speed matters and press moves fast.
- Product complexity vs. simplicity: Tech features are cool, but consumers buy benefits.
- Post-launch issues & reputation risk: Negative reviews, recalls, data/IoT vulnerabilities can damage brand quickly.
- Retail & distribution challenges: Your product needs to work in stores, online, reviews, unboxing videos matter.
We craft the story people will remember — not just “what it is” but “why it matters.” We coordinate media and influencer placements, secure hands-on reviews, manage launch events and digital buzz. We make sure your product gets in front of the right audiences at the right time.
By securing endorsements from trusted sources (media, reviewers, influencers), sharing real user stories, showcasing reliability, and being transparent about benefits and limitations. Clear communication about privacy, updates, support and lifecycle builds confidence.
We move quickly and intentionally. We help you convey what happened, what you’re doing about it, and reassure customers.
We also activate Crisis Calm, our secure, AI-powered crisis communications platform built on decades of experience. With your team, Crisis Calm helps us generate stakeholder messages, response plans and media narratives immediately — minimizing reputation damage and preserving customer trust.
We help you tell ongoing stories about updates, features, ecosystem partnerships, sustainability, user experience improvements. It’s about maintaining visibility and relevance so your product stays in the conversation beyond launch.
We track metrics tied to your objectives:
- Quality and quantity of media coverage and reviews.
- Influencer engagement and social signals.
- Website traffic, pre-orders, units sold, or app downloads.
- Reputation and sentiment in reviews and consumer forums.
- Message pull-through: are key benefits being quoted?
Because we combine tech fluency with consumer storytelling. Gregory knows how to convert features into benefits, how to navigate the media and influence ecosystems, how to respond when product cycles accelerate and reputation risks rise. We deliver launch visibility, credibility, and speed when it matters.