Struggling to Show Up In AI Search?
60% of buyers now turn to AI tools to research and decide.
If you’re not cited, you’re invisible where it matters most.
Why Generative Engine Optimization (GEO) Matters
AI Is The New Front Door
LLMs like ChatGPT, Claude, and Perplexity are now referral engines — with conversions far higher than traditional search.
SEO Rules Don’t Apply
Google’s top results overlap with AI answers less than 10%. Optimizing only for SEO leaves you invisible.
Authority Wins
Nearly 90% of AI citations come from earned media and credible third-party sources — not keyword stuffing.
It’s Dynamic
Answers change by platform and over time. AI search visibility requires ongoing audits and optimization.
Takeaway: Brands that don’t optimize for AI search risk disappearing from the buyer’s journey.
See How Other Fintechs Are Showing Up In AI Search
Paytech
| Company | Visibility Score | Rank |
| Stripe | 77.20% | 1 |
| Adyen | 54.40% | 2 |
| PayPal | 43.60% | 3 |
| Square | 25.60% | 4 |
| Checkout.com | 17.60% | 5 |
| Braintree | 16.30% | 6 |
| Fiserv | 15.20% | 7 |
| Rapyd | 14.00% | 8 |
| Payoneer | 11.50% | 9 |
| Marqeta | 8.40% | 10 |
Banktech
| Company | Visibility Score | Rank |
| Temenos | 42.80% | 1 |
| Mambu | 38.90% | 2 |
| Finastra | 36.90% | 3 |
| Plaid | 31.40% | 4 |
| Backbase | 26.80% | 5 |
| Fiserv | 24.60% | 6 |
| nCino | 24.00% | 7 |
| FIS | 19.80% | 8 |
| Q2 | 9.70% | 9 |
| 10X Banking | 4.50% | 10 |
Digital Assets
| Company | Visibility Score | Rank |
| Coinbase | 60.20% | 1 |
| Fireblocks | 36.70% | 2 |
| BitGo | 32.90% | 3 |
| Gemini | 27.10% | 4 |
| Kraken | 24.00% | 5 |
| Anchorage | 23.50% | 6 |
| Binance | 21.30% | 7 |
| Fidelity | 19.20% | 8 |
| Robinhood | 14.40% | 9 |
| Crypto.com | 9.10% | 10 |
NEO Banks
| Company | Visibility Score | Rank |
| Chime | 56.30% | 1 |
| Revolut | 51.30% | 2 |
| SoFi | 47.90% | 3 |
| Varo | 44.80% | 4 |
| Current | 25.40% | 5 |
| Mercury | 18.30% | 6 |
| Lili | 17.90% | 7 |
| Novo | 16.70% | 8 |
| Relay | 12.40% | 9 |
| Bluevine | 9.40% | 10 |
Personal Finance Tech
| Company | Visibility Score | Rank |
| Rocket Money | 41.00% | 1 |
| SoFi | 40.80% | 2 |
| Empower | 39.50% | 3 |
| YNAB | 39.10% | 4 |
| Monarch Money | 34.70% | 5 |
| Betterment | 17.60% | 6 |
| Monarch | 17.00% | 7 |
| Goodbudget | 14.30% | 8 |
| Credit Karma | 11.90% | 9 |
| Intuit | 11.40% | 10 |
Wealthtech
| Company | Visibility Score | Rank |
| Addepar | 52.70% | 1 |
| Betterment | 48.10% | 2 |
| Wealthfront | 38.80% | 3 |
| Envestnet | 36.40% | 4 |
| Altruist | 15.30% | 5 |
| Fidelity | 13.50% | 6 |
| Robinhood | 11.00% | 7 |
| iCapital | 10.20% | 8 |
| FNZ Group | 8.80% | 9 |
| Personal Capital | 5.00% | 10 |
Insurtech
| Company | Visibility Score | Rank |
| Lemonade | 86.60% | 1 |
| Next Insurance | 78.40% | 2 |
| Root Insurance | 63.50% | 3 |
| Oscar Health | 54.20% | 4 |
| Hippo | 34.50% | 5 |
| Policygenius | 32.60% | 6 |
| Coalition | 31.90% | 7 |
| Shift Technology | 26.70% | 8 |
| Wefox | 23.10% | 9 |
| Kin Insurance | 14.50% | 10 |
Free AI Search Audit: See Where You Stand
We’ll test your brand against five AI platforms—ChatGPT, AI Overview, Gemini, Perplexity, and Copilot—and compare results to your competitors.
You’ll see:
- Where your brand shows up (and where it doesn’t).
- Which sources AI trusts to answer prompts in your category.
- Which competitors are winning citations—and why.
How Gregory Influence Engine Helps
We move you from invisible to cited across AI platforms with a complete GEO program:
- Audit the AI landscape. Know exactly where your brand appears—and why.
- Engineer your authority. Build the signal mix AI actually trusts: earned media, third-party validation, owned content, and evidence cues.
- Structure for machines. Implement schema and markup so AI can parse your expertise cleanly.
- Fill the content gaps. Identify high-value prompts with weak coverage and claim them with authoritative content.
- Monitor, learn, improve. Track rankings, test prompts, and refine campaigns to keep your visibility strong.
Benchmark Your Brand in AI Search
Resources
FAQ
There are a few key differences:
- SEO focuses on keyword stuffing, backlinks, and content farming. AI search focuses on media coverage and owned content that answers prompts.
- SEO does not carry over to AI search, and each AI search platform prioritizes different sources when formulating answers.
- Traditional Google search results are largely the same from user to user. AI search results and citations change with every search.
- Traditional search is slightly personalized. AI search is deeply personalized.
“AI search follows a different rulebook than SEO. The content that gets cited, the weight of brand visibility and PR, and the tactics that work are not the same as optimizing for blue links. The Gregory Influence Engine is built for prompts, citations, and conversational answers—where today’s decisions are really made.”
Because AI answers rely on a mix of evidence. Earned media and third-party sources establish authority, owned content supplies quotable answers, and distribution makes those signals easy for AI to find. Focusing on one piece or siloing different practices weakens the whole effort.
Organic traffic from traditional search is slipping for many companies. Even Google is moving to integrate more AI search features. Visitors referred by AI often convert far better than a typical organic click. Acting now helps you capture that demand and get in early on quickly growing new channels.
We build Influence Engine for companies in financial services, tech, real estate, sustainability, supply chain and logistics, education, healthcare, and more. If your customers are using AI search — has a customer recently said they found you via AI? — Influence Engine can help you.
No. We’ll partner with your SEO team. Many SEO best practices help, but GEO needs different content formats, PR targets, and measurement. We align the work so both channels lift each other.