Flexential
Gregory helped Flexential stand out in the competitive data center market by creating original AI infrastructure research that drove national media coverage and positioned the brand as a trusted industry authority.
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Data Centers
Gregory is the nation’s 38th largest PR firm, according to O’Dwyer’s, and was named PR Agency of the Year by PR Daily. We specialize in public relations for data center developers, colocation and hyperscale operators, EPC firms, and investors, helping them earn public trust and media credibility to move projects from proposal to groundbreaking. We build community support and secure tier-1, trade, and local media coverage that helps shape the narrative, keeping your project on track — not stuck in appeals.
For Flexential, a national colocation and hybrid IT provider, we earned 245+ media placements in 2025 alone, including 80 in tier-1 outlets. Our original research program established the company as a go-to source on AI infrastructure, with coverage in CIO Dive, Solutions Review, Network World, and Yahoo! News.
AI demand is pushing developers into new markets faster than communities can absorb the change. Opposition groups are organized, well-funded, and quick to mobilize around noise, water, power, and land use. A project can clear every technical requirement and still die at a public hearing.
We put your story in front of local officials, neighbors, and reporters before opponents define it for you. In one recent market, the messaging we developed resonated so fully with residents that two of them echoed it in op-eds arguing that county rules should leave room for responsible projects like the one our client was planning.
And we back local engagement with national and trade media coverage that positions your leadership as credible operators, the kind communities want as neighbors and investors want as partners. We’ve secured coverage in Fox News and the Philadelphia Inquirer for our clients to explain what a data center is — coverage that will shape how communities, officials, and reporters think about the next project that comes to town.
Data Centers: An Education Problem, Not a PR Problem
Everyone’s talking about data centers. Almost nobody’s explaining them. Gregory CEO Greg Matusky breaks it down for CBS News, water, power, jobs, and the AI race with China. Watch the full interview below.
Download our whitepaper: Don’t Delay the Future: A Communicator’s Field Guide to Building Data Centers in the Age of AI Opposition
What We Help Clients With
- Brand strategy, messaging, and positioning
- Community and stakeholder engagement
- Media training
- Conference speaking coordination
- Permitting and public hearing communications support
- Top-tier and trade media relations
- Crisis communications and reputation management
- Thought leadership and original research programs
- AI search visibility (GEO/AEO)
- Awards and speaking engagements
- Investor and stakeholder communications
- Content, creative, video, social media, and digital marketing
245+
Media placements for a single data center client in 2025
80
Tier-1 placements in the same campaign
35
Years building reputations for infrastructure and technology companies
Case Studies
Clients We've Worked With
Interested in owning your data center story? We’d love to chat.
Ready to elevate your story, sharpen your strategy, and get the attention you deserve? Let’s talk — fill out the form and we’ll be in touch.
Download our whitepaper “Don’t Delay the Future: A Communicator’s Field Guide to Building Data Centers in the Age of AI Opposition”
FAQ
Look for proof the firm has earned coverage in the outlets your stakeholders actually read — both national tech press and local news in your markets. Ask for placement numbers, named outlets, and client references from digital infrastructure.
Then ask how the firm handles community engagement, because media relations without local groundwork leaves your biggest risk uncovered.
We start before the application is filed, briefing local officials and community leaders, placing stories that explain the project’s tax revenue and jobs benefits, and preparing your team for public hearings.
When opposition surfaces, we respond fast with facts and third-party validators so the record reflects your side.
Speed and preparation. We build crisis plans before you need them, covering the scenarios data center projects actually face — noise complaints, water and power concerns, construction incidents, and organized opposition campaigns.
When something breaks, we use our proprietary AI tools to generate stakeholder plans and talking points within minutes.
Against your business goals, not vanity metrics. We start every engagement by aligning on your goals and timelines, then set KPIs to track our progress and report on them quarterly, so you always know what’s working and where the strategy goes next.