Cybersecurity

Because trust is your most valuable asset. In cybersecurity, customers aren’t just buying technology — they’re buying confidence. PR builds that confidence by showing proof of expertise, reliability, and integrity through trusted third-party validation. When you control the narrative, you become the voice others turn to when risk rises.

You need a firm fluent in both technology and business risk. Look for:

• Experience with cybersecurity vendors, MSSPs, and enterprise security teams.
  
• The ability to translate technical detail into clear business value.
  
• Understanding of regulatory, legal, and disclosure requirements.
  
• Relationships with security, technology, and business media.
  
• Proven readiness to manage incident response and reputational risk.

PR builds authority. Through thought leadership, expert commentary, and case studies, we position your company as a trusted guide in a noisy market. When security leaders see your name quoted in credible outlets or speaking at major events, it validates your expertise and lowers the barrier to engagement.

We focus on clarity over complexity. Everyone in the category claims innovation. We help you define what makes your protection, detection, or response approach unique and then communicate that in plain language that resonates with CISOs, boards, and procurement teams.

Security buyers are skeptical. A launch succeeds only if it combines proof with credibility. We craft the positioning, coordinate pre-briefs with key reporters and analysts, and develop supporting content — videos, FAQs, and data points — that explain why the solution matters now. Our goal is to earn trust before you ask for attention.

First, we work with you and your client to protect both reputations. That starts with understanding the technical facts — what happened, who’s affected, and how it’s being resolved — and translating that into clear, responsible communication that keeps stakeholders informed without sacrificing confidentiality.

We also offer clients the ability to white-label our proprietary AI crisis communications platform, Crisis Calm. This secure system instantly generates communication plans, stakeholder messages, and media responses the moment an attack or disruption occurs.

By deploying Crisis Calm, you provide your clients with an added layer of value and readiness — strengthening trust, proving leadership, and protecting your most important asset: the relationship you hold with your clients.

We act as translators. Whether it’s zero-day vulnerabilities, threat intelligence, or compliance frameworks, we help you explain risk and response in plain language that executives, boards, and customers understand. Clear communication builds trust, especially when fear dominates the conversation.

We coordinate closely with legal and compliance teams to ensure statements and disclosures meet regulatory standards without compromising investigations. We focus on measured, transparent communication that satisfies stakeholders while demonstrating accountability.

We track outcomes that matter to both marketing and reputation:

• Consistent coverage in tier-one and cybersecurity media.
  
• Message pull-through around your core differentiators.
  
• Growth in inbound leads, analyst attention, and partner opportunities.
  
• Positive sentiment and thought-leadership visibility among security buyers.
  
• Reputation and response scores during incidents.

Because we understand the balance between credibility and confidentiality. We’ve represented cybersecurity companies across threat intelligence, compliance, MSSP, and infrastructure. We know the beats, the reporters, and the pressure of incident response.

Our Crisis Calm platform gives us — and you — an advantage when every minute counts. It blends our decades of crisis experience with modern AI capability, allowing us to respond instantly, confidently, and in full partnership with your team.