One Rangers Way
Blending sports legacy and luxury lifestyle storytelling, Gregory turned One Rangers Way into one of North Texas’s most talked-about real estate developments.
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Real Estate
Gregory is a four-time top 10-ranked real estate PR firm according to O’Dwyer’s and the five-time Best PR/Communications Firm according to the Mid-Atlantic Real Estate Journal, including the Best PR/Communications Firm for 2025. We support multifamily, retail, student housing, hospitality, industrial, healthcare opportunity zone development, real estate finance, and single-family residential rentals with grand openings, earning local, regional, and national media coverage. We also specialize in complex development challenges, including zoning battles, community opposition, and projects that need strategic communication to gain approval and public support.
Developers and property owners shape neighborhoods and economies, with every project competing for tenants, financing, approvals, and goodwill. The right communications strategy builds trust, reduces opposition, and accelerates leasing and capital flow.
We help developers, REITs, landlords and real estate investment firms engage media, investors, tenants, and the public, from positioning and messaging to high-impact media and content. We work as a strategic partner to help you manage perception, influence markets, and grow the value of your portfolio.
What We Help Clients With
- Brand strategy, messaging, and positioning
- Media training
- Thought leadership and content development
- Top-tier and trade media outreach
- Awards and speaking engagements
- Crisis communications and reputation management
- Event communications and user conference support
- Website development
- Creative Collateral
- Video Production
- Social Media Strategy and Execution
- Digital Marketing
- Investor Marketing and Engagement
- Capital Raising
- Development and Entitlement Approvals
- Grand Opening and Ribbon-Cutting Event
500+
Media placements YoY
5
Years named top real estate public relations agency by Mid Atlantic Real Estate Journal
Top 7
Real estate PR firm in the country
55
Clients supported in last 5 years
Case Studies
Clients We’ve Worked With
FAQ
Because perception determines progress. Real estate success depends on trust — among investors, lenders, tenants, and communities. PR builds that trust by shaping how your projects and leadership are viewed, creating confidence that opens doors, clears obstacles, and accelerates approvals.
Look for a team that understands both the financial and social dimensions of the business. You want communicators who:
- Have experience with developers, REITs, and investors.
- Know how to balance market credibility with community acceptance.
- Maintain relationships with business, trade, and local media.
- Can work hand-in-hand with legal, zoning, and municipal teams to advance complex projects.
PR validates your reputation. Strategic coverage in trusted outlets — local, business, and real estate trades — reinforces your expertise, execution, and results. When investors, partners, and tenants consistently see your success stories, they gain confidence in your leadership and vision.
Every developer eventually faces resistance, whether from community groups, local politics, or “Not In My Backyard” sentiment. We know how to move projects forward. Gregory has decades of experience navigating public perception, stakeholder concerns, and activist opposition.
We build community trust, organize transparent communications, and ensure your message is heard clearly and respectfully. We also know when accommodation builds goodwill and when standing firm is essential to maintaining credibility and momentum. Our goal: Get your project approved, built, and producing returns.
We manage visibility from groundbreaking to completion. That means developing messages that emphasize transparency, local benefit, and environmental responsibility, then reinforcing them across every channel. We ensure your story stays consistent, positive, and aligned with the stakeholders who matter most.
Markets shift. Confidence shouldn’t. PR helps you maintain stability by showcasing long-term perspective, disciplined execution, and a proven ability to adapt. We help your firm control the narrative even in challenging environments, protecting both investor confidence and public trust.
Speed and control define outcomes. That’s why we created Crisis Calm, Gregory’s secure, AI-powered crisis platform. Built on 35 years of real-world communications experience, it enables us — together with your team — to quickly create crisis talking points, develop communication plans, and draft narratives for every stakeholder affected.
Whether you’re facing construction delays, financing issues, or community disputes, Crisis Calm delivers clarity within minutes. It ensures you respond decisively and consistently, preserving trust while protecting the long-term value of your project and brand.
Leadership visibility signals stability. We position your executives as trusted voices on market trends, development strategy, and community engagement. Through interviews, op-eds, and speaking opportunities, we help your leaders become recognized experts and strengthen the reputation behind every project.
We link communications directly to business impact:
- Coverage in top-tier, business, and trade media.
- Improved community perception and project approvals.
- Increased investor interest and deal flow.
- Consistent, accurate message pull-through.
- Enhanced reputation scores in key markets.
Because we don’t just tell your story — we help you get your projects built. Gregory understands how to build trust with communities, investors, and regulators. We know how to manage resistance, ease political pressure, and sustain your reputation under scrutiny. And when challenges arise, our Crisis Calm platform ensures you respond with precision and speed.