Wildlife Conservation Society: Bronx Zoo
We helped The Bronx Zoo surpass revenue goals and generate 238 media placements through a dynamic PR campaign promoting its fall events, including Pumpkin Nights.
Learn MoreIndustries.
Nonprofit
Gregory turns mission-driven organizations into media magnets to drive awareness and results. We delivered more than 800 earned media placements for Thorn, including the New York Times, The Wall Street Journal, and Good Morning America. For the Bronx Zoo, we exceeded every goal, with more than 200 media placements, driving ticket sales that surpassed revenue goals by 134% for new events and 187% for existing programs.
You’re improving lives, shifting narratives, and challenging the status quo. Now you need more people to see the value of that work and stand behind it.
We partner with you to tell authentic, powerful stories that drive action. Stories that inspire donors, mobilize supporters, and earn meaningful media attention to expand your reach, influence, and impact.
What We Help Clients With
- Brand strategy, messaging, and positioning
- Media training for executives and subject matter experts
- Thought leadership and content development
- Top-tier and trade media outreach
- Awards and speaking engagements
- Crisis communications and reputation management
- Event communications and user conference support
- Website development
- Creative Collateral
- Video Production
- Social Media Strategy and Execution
- Digital Marketing
- Investor Marketing and Engagement
30+
Years of team experience
5
Global markets reached
800+
Media placements for Thorn
Case Studies
Clients We’ve Worked With
FAQ
Because doing good isn’t enough. People need to know how you do it and why it matters. Nonprofits face growing competition for attention, funding, and volunteers. PR helps you turn your mission into a movement by building awareness, credibility, and emotional connection with the audiences who sustain your work.
You need a partner who understands both purpose and accountability. Look for a firm that:
- Has experience communicating to donors, regulators, volunteers, and beneficiaries.
- Understands how to balance emotional storytelling with transparency and financial responsibility.
- Knows how to turn outcomes into narratives that inspire action.
- Can manage issues of trust, ethics, and reputation that arise in mission-driven work.
- Grow and diversify donations and grants by clearly communicating evidence of impact through data and human stories.
- Rally volunteers and supporters around campaigns and events.
- Strengthen trust with transparent reporting and governance updates.
- Handle sensitive issues and crises with speed and empathy.
- Spotlight partnerships that add reach and credibility.
- Build and protect reputation across media, ratings, and reviews.
- Improve discoverability in search and AI answers
PR builds visibility, trust, and emotional engagement — three things that drive giving. We highlight the measurable outcomes of your programs, the credibility of your leadership, and the real stories of people or communities you serve.
Through earned media, social storytelling, and strategic partnerships, we connect your mission to audiences who care deeply about your cause and give them reasons to support you now, not later.
Transparency earns trust. We help you communicate not just what you do, but the proof behind it, including impact reports, partnerships, and testimonials that validate your success.
Our team works with you to translate data and outcomes into clear, accessible language that reassures donors, foundations, and regulators that funds are used effectively and responsibly.
When trust is shaken — whether through controversy, mismanagement, or misinformation — speed and clarity matter most.
We activate Crisis Calm, our secure, AI-powered crisis communications platform built on 35 years of experience. Working with your leadership, Crisis Calm generates stakeholder plans, talking points, and narratives within minutes, allowing your team to respond with transparency, empathy, and control.
We’ve helped nonprofits address everything from leadership transitions to program failures and public criticism. The goal: preserve trust, protect relationships, and maintain mission focus.
We turn your supporters into storytellers. Through thought leadership, media outreach, and social campaigns, we help you highlight the human side of your mission — the lives changed, communities strengthened, and problems solved.
By sharing stories that show results and invite participation, we strengthen your base of advocates, volunteers, and long-term donors.
Partnerships often make impact possible. Gregory helps you promote successful collaborations — whether with corporations, governments, or other nonprofits — by developing partner-forward case studies that show your impact.
These stories demonstrate shared purpose and tangible results, reinforcing your organization’s credibility and motivating new partners to come onboard.
We tie communications to mission-driven outcomes:
- Increased donations, grants, and corporate partnerships.
- Broader visibility in local and national media.
- Improved sentiment among donors and stakeholders.
- Higher event participation and volunteer engagement.
- Positive reputation metrics following public challenges.
Because we understand that credibility and compassion must coexist. Gregory has decades of experience helping mission-based organizations tell stories that raise funds, mobilize supporters, and protect reputation.
We combine heart and strategy — using Crisis Calm for real-time response and the Gregory Influence Engine to boost discoverability in AI search. The result is a communications program that strengthens both your reputation and your reach.
AI search is a new way people discover charities, social causes, and community programs. These systems rely on trusted, verified sources — not just websites or ads.
The Gregory Influence Engine helps nonprofits appear in those results. It analyzes how AI platforms interpret your organization, identifies credible mentions and partners, and builds campaigns that increase your inclusion in AI-generated answers.
When someone asks, “What are the most effective organizations addressing this issue?” we make sure your name is there, backed by proof.