Insurance & Insurtech

Insurance is built on trust, but many people avoid thinking about it. Whether it’s life, health, property, or digital risk, your audience often sees insurance as a necessity, not a choice. PR helps make your value visible and meaningful.

For InsurTech, PR bridges two worlds — the legacy insurance industry and the technology ecosystem — helping you build credibility while driving innovation.

You need a partner who understands both sides of the business: insurance and technology. Look for:

• Experience with carriers, brokers, MGAs, InsurTech startups, and regulators.

• Strong relationships across insurance trade, business, and tech media.

• The ability to translate risk, compliance, and underwriting into plain language.

• Skill in positioning both the technology platform and the human promise of protection.

• Trust gaps: Many consumers doubt insurers’ intentions or avoid the topic entirely.
  
• Disruption: Startups are changing expectations with digital-first models and personalization.
  
• Operational inefficiency: Many insurers still wrestle with legacy systems and data silos.
  
• Complex customer journeys: Policy and claims processes can feel opaque and frustrating.
• Emerging risks: Cyber, climate, regulation, and data privacy heighten reputational exposure.

PR helps tell your transformation story — not just about new technology, but about improved customer experience, transparency, and outcomes. It communicates progress to investors, regulators, employees, and customers in a way that builds confidence and momentum.

InsurTechs face credibility hurdles. PR helps you demonstrate reliability and value by highlighting proven performance, user adoption, and customer outcomes. We place your story in respected outlets and position your leadership team as credible innovators, not disruptors for disruption’s sake.

These are moments when communication defines reputation. We help you respond quickly and transparently — explaining the facts, showing accountability, and maintaining confidence.

We also activate Crisis Calm, our secure, AI-driven crisis communications platform built on 35 years of experience. Working with your team, Crisis Calm instantly generates stakeholder messages, plans, and narratives for any scenario — from weather catastrophes to regulatory inquiries.

It ensures you act with clarity, consistency, and credibility when your reputation is on the line.

We make risk relatable. By telling stories that connect protection to real lives, we shift the conversation from avoidance to empowerment. Whether it’s a family safeguarded by life insurance or a business saved by proper coverage, we make abstract products human and memorable.

We tie communications to business outcomes:

• High-quality media coverage in target outlets.

• Message pull-through around differentiation, speed, and trust.

• Stronger brand sentiment and reputation scores.

• Growth in partner inquiries, investor interest, and customer engagement.

Because we understand the entire insurance ecosystem — from underwriting to innovation. Gregory has decades of experience helping insurers modernize, InsurTechs gain traction, and executives become trusted voices in a risk-sensitive industry.

We combine sector insight with digital strategy, storytelling, and Crisis Calm, delivering visibility, credibility, and protection for every client.