Industries.
Fintech
From payments and neobanking to blockchain and regtech, Fintech firms operate under the spotlight of users, investors, regulators, and the media. Gregory helps start-up and mature Fintech companies earn trust, drive adoption, and build brand credibility. Through executive thought leadership, top-tier media placements, and clear messaging that demystifies complexity, we turn innovation into influence. Our campaigns support fundraising, product launches, partnerships, and customer acquisition — all while helping to keep you compliant and credible.
What We Help Clients With
- Brand strategy, messaging, and positioning
- Media training for executives and subject matter experts
- Thought leadership and content development
- Top-tier and trade media outreach
- Awards and speaking engagements
- Crisis communications and reputation management
- Event communications
- Website development
- Creative Collateral
- Video Production
- Social Media Strategy and Execution
- Digital Marketing
- Investor Marketing and Engagement
Clients We’ve Worked With
FAQ
Trust and distribution. Users won’t try a new money product unless they trust it. Partners won’t integrate unless they trust you. PR earns third-party validation, sharpens your story, and feeds sales, business development, and fundraising.
Pick a team that works inside regulated finance and knows how product, compliance, and growth teams operate. You want:
- Beat-level media relationships in finance, tech, and policy.
- Message discipline that satisfies regulators and banking partners.
- Crisis and reputation management expertise.
- Content and thought leadership programs that convert attention into adoption and revenue.
Compliance and stakes. A wording error in fintech can create regulatory headaches or partner friction. Fintech communications demand precision — balancing innovation with responsibility. A skilled PR partner ensures your message is exciting yet compliant, credible, and safe to publish.
We define a simple promise, a credible “why now,” and proof you can back up. Then we orchestrate embargoes, exclusives, trade coverage, founder interviews, explainers, and partner quotes. Everything is pre-cleared with legal and banking partners to protect your reputation from day one.
Treat it as a joint reputation. We align communications calendars, build shared FAQs, and set escalation paths for incidents. Publicly, we highlight your controls, oversight, and transparency—without oversharing operational details. The result is confidence from regulators, investors, and users alike.
We pair product news with stories about fraud prevention, transaction limits, and real-world use cases. Then we position your leadership team as experts in instant payments and treasury efficiency. The goal is to make you the trusted voice of change, not just another participant.
Lead with control. Highlight the layers of defense you’ve built — KYC, device checks, behavioral analytics, and step-up authentication. Be transparent about your standards and certifications, such as SOC 2 or ISO. Customers don’t expect perfection; they expect honesty and competence.
We adapt the message quickly and precisely. If oversight changes or new rules appear, we update your messaging, brief spokespeople, and adjust your tone in media and content. The key is calm, factual communication that keeps investors and partners confident while showing regulators you take compliance seriously.
We build an incident playbook in advance. It includes media statements, client emails, app banners, social posts, and reporter Q&A. We identify who speaks, how fast, and what to say at each stage. Then we rehearse it. Preparation turns a potential crisis into a moment of control and credibility.
We tie results directly to business outcomes:
- Coverage in target outlets and message pull-through.
- Demo requests, partner intros, developer signups, and investor attention.
- Traffic to key web pages and conversion rates.
- Share of voice against competitors.
- For payments and wallets, growth in adoption and funded accounts following key campaigns.
- Depth in financial communications: 23 years of experience, 350+ brands, 50+ issuers supported.
- Full stack of services: Brand strategy, media training, thought leadership, media relations, awards and speaking, crisis management, events, creative, video, social, digital, and investor engagement.
- Regulatory-aware process: Compliance-first drafting, rapid legal reviews, and tight coordination with partner banks and regulators.