Citadel Credit Union
Citadel Credit Union managed a sensitive DOJ settlement with a transparent communications strategy that preserved trust, minimized backlash, and reinforced its commitment to access and community investment.
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Banks & Credit Unions
In a sector where safety, compliance, and community trust drive growth, banks and credit unions need clear, credible voices in the market. Gregory helps leadership teams explain rate moves, product changes, fraud prevention, community investment, and exam-ready governance in plain English—then amplifies those messages through targeted earned media, speaking platforms, and stakeholder communications. From community banks to national credit unions, we position your executives as trusted authorities and deliver consistent storytelling that strengthens customer loyalty, attracts new accounts and small-business relationships, and builds confidence with regulators and local leaders.
What We Help Clients With
- Brand strategy, messaging, and positioning
- Media training for executives and subject matter experts
- Thought leadership and content development
- Top-tier and trade media outreach
- Awards and speaking engagements
- Crisis communications and reputation management
- Event communications
- Website development
- Creative Collateral
- Video Production
- Social Media Strategy and Execution
- Digital Marketing
- Investor Marketing and Engagement
Case Studies
Clients We’ve Worked With
FAQ
Because trust and visibility are everything. Customers choose financial institutions they recognize and feel safe with. PR builds that trust through clear, consistent communication that highlights your leadership, stability, and community impact. It also keeps your institution top of mind in a competitive and heavily regulated market.
Look for a firm that understands both finance and reputation. You want communicators who:
- Know the compliance environment and what regulators watch for.
- Have strong relationships with financial, business, and local media.
- Understand the member-driven culture of credit unions and community banks.
Can balance institutional credibility with the warmth and accessibility that customers expect.
PR creates awareness and familiarity. Consistent visibility in local, business, and digital media builds name recognition. Layer in thought leadership from your executives, community involvement stories, and product education, and your brand becomes the natural choice when people switch institutions or open new accounts.
Community is the heart of local banking. We spotlight the programs, partnerships, and philanthropy that show your institution’s commitment to the neighborhoods you serve. Coverage of financial literacy efforts, scholarships, and volunteer initiatives strengthens your reputation and deepens member loyalty.
We position modernization as service, not flash. Whether it’s new digital platforms, fintech partnerships, or upgraded branch experiences, we communicate innovation in a way that reinforces trust. The story becomes about convenience, security, and long-term commitment to customers — not technology for technology’s sake.
M&A and rebranding can make customers uneasy. We craft clear, steady communications that explain what’s changing — and what’s not. We help your leaders articulate the benefits, maintain confidence among employees and customers, and ensure regulators and local media see the story as one of growth and stability.
Preparation and speed define the outcome. We start by developing a crisis playbook that covers every likely scenario — data breaches, executive transitions, branch closures, regulatory actions — and the right message for each audience.
When reputational threats surface, we activate Crisis Calm, our internal, secure AI-driven crisis platform. It enables us, together with your team, to quickly create crisis talking points, communication plans, and draft narratives tailored to every stakeholder: employees, customers, regulators, and the media.
Crisis Calm draws on Gregory’s 35 years of crisis management experience and distills it into a system designed for one thing: speed. The faster and more consistently you communicate, the more control you retain. Crisis Calm makes that possible.
We speak the language of regulators and the media simultaneously. When new rules or enforcement actions arise, we help you craft statements, FAQs, and executive messaging that are transparent but measured. Done right, communication signals integrity and control, not alarm.
Results should connect directly to business goals:
- Growth in awareness and reputation scores.
- Consistent message pull-through across media coverage.
- Increased community engagement and membership inquiries.
- Website traffic tied to earned media.
- Positive sentiment across local and digital channels.
Because we understand both trust and transformation. Gregory brings decades of experience in financial communications, working with regional banks, credit unions, and national institutions. We combine disciplined message development with creativity, helping clients maintain confidence, modernize their image, and stay visible where it matters most.