
Industries.
Education
Gregory builds the reputations of K–12 school systems, higher education institutions, and edtech organizations by securing coverage in trusted outlets such as USA Today, The Philadelphia Inquirer, The Chronicle of Higher Education, and U.S. News & World Report.
Education leaders face a complex communications challenge. Their audiences—students, teachers, administrators, parents, alumni, policymakers, and donors—are diverse, discerning, and often divided. Each group has different priorities, and even the most promising programs or innovations can be buried under jargon, bureaucracy, or competing narratives.
Gregory helps educators cut through the noise. We clarify your story, shape a unified voice, and connect it to what matters most to each audience: stronger enrollment, higher engagement, and better outcomes. In an era of heightened expectations, tighter budgets, and constant policy change, we ensure your message stands out, builds trust, and advances your mission.
What We Help Clients With
- Brand strategy, messaging, and positioning
- Media training
- Thought leadership and content development
- Top-tier and trade media outreach
- Awards and speaking engagements
- Crisis communications and reputation management
- Event communications and user conference support
- Website development
- Creative Collateral
- Video Production
- Social Media Strategy and Execution
- Digital Marketing
- Investor Marketing and Engagement
Case Studies

Clients We’ve Worked With









FAQ
Because education is no longer just about excellence — it’s about perception. Colleges, charter schools, and online learning platforms all compete for students, funding, and credibility in a time of shrinking budgets and heightened scrutiny.
PR helps you control your story. We position your institution or company as a leader in outcomes, innovation, and responsibility, turning challenges into proof points that build trust with students, parents, regulators, and donors.
You need a partner who understands the full education ecosystem, from campus communications to digital learning platforms. Look for a firm that:
- Has experience with higher ed, charter, and online programs.
- Understands policy, accreditation, and enrollment cycles.
- Knows how to translate complex issues like student outcomes, funding, and safety into language that resonates with parents, students, and regulators.
- Works comfortably with both public institutions and private education providers.
- Can manage sensitive issues involving culture, security, and governance.
- Win funding and support from boards, voters, and donors.
- Grow and stabilize enrollment amid demographic shifts and cost concerns.
- Handle sensitive issues with clear, aligned messaging.
- Demonstrate outcomes and transparency with data regulators and parents understand.
- Prepare for security demands to protect both physical and digital campuses against rising threats.
- Bulid and protect reputation across media, ratings, and reviews.
Visibility builds preference. Gregory helps schools and universities secure consistent coverage in education, business, and local media, positioning them as destinations for quality, innovation, and value.
We highlight programs, leadership initiatives, and success stories that feed directly into ranking algorithms and evaluator perception. When your institution is seen as active, relevant, and outcomes-driven, rankings rise and applications follow.
Trust is everything in education. We help schools and learning platforms communicate fiscal responsibility, student outcomes, and leadership credibility through consistent messaging and credible media.
Whether addressing tuition value, safety, or curriculum quality, we build narratives that reassure parents and donors that their investment — financial or emotional — is being put to good use.
For companies selling into education — from curriculum and security solutions to analytics and technology platforms — credibility is the currency that drives adoption.
We position your product or service as part of the solution to education’s most pressing challenges: budget efficiency, compliance, security, and measurable learning outcomes. Through thought leadership, case studies, and media outreach, we connect your innovation to the priorities of superintendents, presidents, and procurement leaders.
Crisis situations — from safety incidents to cyberattacks or controversies — demand precision and speed. We help institutions respond with transparency, empathy, and control.
We deploy Crisis Calm, our secure, AI-powered crisis communications platform built on 35 years of experience. Working with your leadership and communications teams, Crisis Calm produces stakeholder plans, messaging, and response templates within minutes, ensuring clarity, accuracy, and reassurance when trust is at risk.
Public and charter schools rely on community confidence to maintain funding and support. Gregory helps you communicate the local impact of your programs, including graduation rates, student success, community partnerships, and economic contribution.
By highlighting outcomes and accessibility, we help you earn goodwill from voters, donors, and policymakers who control the resources you need to grow.
We measure results in ways that align with institutional goals:
- Improved rankings and visibility in education publications.
- Increased applications, enrollments, or inquiries.
- Positive coverage around key programs and leadership.
- Measurable improvement in sentiment from parents, alumni, and local media.
- Better preparedness and reputation management during crises.
- Enhanced influence with regulators and funding bodies.
Because we understand both the mission and the marketplace. Gregory has worked with universities, online learning platforms, charter systems, and education providers to strengthen reputation, manage sensitive issues, and drive growth.
We combine sector knowledge with speed, strategy, and tools like Crisis Calm for crisis readiness and the Gregory Influence Engine for visibility in AI search to help education leaders stay ahead of public perception and policy change.
AI search is changing how families, students, and education leaders discover schools and learning solutions. Rather than showing ranked results, AI models deliver summarized answers based on trusted sources.
The Gregory Influence Engine ensures your institution or company appears in those results. It maps how AI systems interpret your organization, identifies the sources they trust, and builds campaigns that expand your visibility in AI-generated answers.
When parents or funders ask an AI, “What are the best programs for my child or my district?” we make sure your name is in the answer.