CES PR Agency with over 35 Years of Consumer Tech Experience

Several agencies work CES, but experience varies widely. Look for firms with 10+ years of consecutive CES attendance, quantifiable media results, and case studies from multiple consumer tech categories.

Gregory has 17+ years of CES experience and has secured thousands of placements for clients across health tech, edtech, robotics, mobile, smart home, and other consumer tech sectors.

A comprehensive CES program includes pre-show media strategy and outreach, press materials development, embargo management, on-site media coordination, booth support, interview facilitation, daily reporting, and post-show follow-up for roundups and reviews.

Agencies should also offer spokesperson training, press kit development, and connections to CES-specific media events.

Meetings come from existing media relationships and strategic pre-show outreach. Agencies reach out to reporters 6-12 weeks before CES to pitch clients and schedule appointments.

The best placements come from early conversations that give reporters time to plan their coverage, but not every reporter books meetings ahead of the show, so don’t worry if you head into the show without a full calendar of meetings with reporters. On-site coordination handles last-minute opportunities and brings reporters to your booth for impromptu interviews.

Start your search 3-6 months before CES. This gives your agency time to develop strategy, create materials, and begin media outreach. Last-minute hires (within 8 weeks of the show) limit whats possible, as many reporters have already planned their coverage by then.

Gregory has worked with clients with just a couple weeks turnaround — it’s not ideal, but it’s still possible to make an impact and earn coverage.

CES PR program pricing can vary depending on scope. Factors include pre-show timeline, on-site staffing needs, booth location, number of products launching, and post-show campaign length. Most agencies charge a monthly retainer for the engagement period plus expenses for materials and travel.

Look for specific results, not vague claims. Strong case studies include outlet names, number of placements, audience reach, and business outcomes like sales increases or partnership deals.

Ask about category experience relevant to your product. Request client references who can speak to the agencys CES performance.

Success depends on your goals. For awareness, measure placements in target outlets and total reach. For sales, track website traffic and conversions following media coverage. For partnerships, count qualified business leads generated. Set clear metrics before CES so you can measure what matters for your business.

No. Many startups and smaller companies work with PR agencies for CES without exhibiting. Agencies can arrange off-site demos, attend media-only events like Showstoppers and Pepcom, and pitch stories that dont require a booth visit. However, having a booth provides more opportunities for reporter demos and meetings.