What we did
Media Relations
Content Development
Social Media
Creative
Industry
Background
As part of one of the world’s largest renewables players, Enel North America is a clean energy leader that provides reliable, cost-effective, and scalable clean energy solutions.
Challenge
After undergoing a leadership change and several shifts in business focus, Enel N. America turned to Gregory to help elevate its brand awareness within the US market, highlighting the company’s core focus on utility-scale renewables and storage, demand response, and energy and commodity management.
Solution
Gregory FCA rose up to serve as a key partner and extension of Enel N. America, supporting the internal communications and marketing team with ongoing proactive media relations, thought leadership, content development including educational blog posts, web stories, and bylines articles, as well as social media content, management and coordination.
Results
The ongoing campaign continues to deliver meaningful impact for Enel N. America, particularly as the energy industry navigates several federal policy changes. Extensive media coverage, high-quality content, and consistent social media engagement has helped reaffirm and expand Enel N. America’s brand awareness while cementing its executives as go-to thought leaders across the energy and sustainability sectors. The relationship has been so successful that additional collaborative projects are underway, including revamping the client’s presentation deck and refreshing the website and copy.
By the Numbers
FAQ
By turning pipeline and operational excellence into third-party proof—tier-1/trade coverage, verified milestones (NTP/COD), and customer/partner quotes that procurement teams discover during diligence.
Deliverability and reliability (capacity/firming strategy), price certainty (hedging/contract structure), interconnection status, community benefits, and safety/compliance—explained in plain English.
Stick to factual eligibility and structures (ITC/PTC, transferability, adders) with compliance-reviewed language; avoid promissory returns and use third-party context where possible.
Sequenced updates with localized media, stakeholder quotes (utility/offtaker, community, labor), high-quality visuals, and a clear “what it means for the grid and bills” explainer.
Outline the firming stack (storage duration, augmentation plan, forecasting, demand response), participation in capacity/ancillary markets, and measured performance against SLAs.
Lead with standards and controls (UL/NFPA, spacing, fire suppression, monitoring), emergency response plans, and community education—supported by independent experts.
Tell customer-first stories (bill savings, resilience), publish seasonal program guides, and brief business/local media ahead of peak events to normalize participation.
Maintain a policy calendar, offer non-advocacy expert commentary, and explain implications for reliability and cost with neutral graphics and fact sheets.
Technical briefs (interconnection progress, curtailment mitigation, telemetry) for engineers; executive summaries on risk, cost, and timeline for CFOs and boards.
Use it to amplify disclosures, milestone visuals, community benefits, and quick policy explainers; keep the voice factual, responsive, and aligned with formal filings.
Define the mechanism (onsite, offsite PPA/VPPA), show grid emissions avoided with credible methodologies, and distinguish between bundled power and RECs—no greenwashy claims.
Start early, localize benefits (tax base, jobs, landowner income), publish construction timelines and contact channels, and provide consistent updates through local press and owned channels.
Use pre-approved holding statements, verified facts, incident timelines, and corrective actions; coordinate with utilities, first responders, and regulators before public release.
Assign clear beats (grid planning, storage safety, demand response, markets), place bylines and panels, and make spokespeople reliably available for rapid news commentary.
Publish market-specific cuts (resource mix, interconnection queues, policy targets), highlight local partners and workforce, and pitch regional business and energy media.
Share of voice vs. peers, tier-1/trade citations, high-authority backlinks, stakeholder sentiment, inbound offtaker/partner inquiries, RFP invites, and correlations between coverage bursts and deal flow.